[Remote] Senior Content Specialist

Note: The job is a remote job and is open to candidates in USA. Jenzabar is a company focused on higher education solutions, and they are seeking a Senior Content Specialist to enhance their brand communications. This role involves leading content initiatives, developing thought leadership campaigns, and collaborating with various teams to produce compelling marketing materials.ResponsibilitiesLead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectivesDevelop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter expertsServe as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materialsLead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and moreCollaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategiesSupport initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher educationCreate and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRsSupport Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipelineWork closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitorsAssist in the development and execution of digital advertising campaignsCreate and enhance webpage content using SEO, GEO, and other emerging best practicesLeverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriateApply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversightOther duties as assignedSkillsBachelor's degree or higher in Communications, Journalism, English, or related fieldMinimum 5+ years' experience in copywriting and/or communicationsImpeccable grammar and exemplary writing skillsExcellent proofreading and editing skillsHigher education or technology industry experience is a plusBenefitsAnnual bonusMedical InsuranceLife InsuranceDental InsuranceVision InsurancePTOPaid Parental LeavePaid HolidaysShort Term DisabilityLong Term Disability401KEducational AssistanceCompany OverviewJenzabar provides software, strategies, and services for the administration of higher education institutions. It was founded in 1998, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.jenzabar.com.