[Remote] Senior Content Marketing Manager, Narrative & Comms
Note: The job is a remote job and is open to candidates in USA. RevenueCat is a leading monetization platform for mobile apps, helping developers scale in-app subscriptions. They are looking for a Senior Content Marketing Manager to shape their narrative and external presence, ensuring that the company consistently communicates its voice and insights on the app ecosystem.ResponsibilitiesIndustry Commentary & Reactive Content: When something happens in the app ecosystem – policy changes, platform moves, monetization shifts, regulatory developments – you write or commission RevenueCat's response. You produce a steady stream of original commentary that establishes RevenueCat as the company with the sharpest perspective on the app economy. You don't just report what happened; you explain why it matters and what developers should think about nextCompany Communications & Amplification: Own RevenueCat's external voice and outreach for company moments and major content drops. When RevenueCat-the-company needs to say something – a product announcement, milestone, policy position, or executive thought leadership piece – you write it. You work closely with product marketing to amplify major product launches beyond the launch blog, connecting them to the broader ecosystem narrative. When a major report or research piece drops, you own the promotional narrative and outreach – selective media, influencer seeding, newsletter pitches, podcast mentionsSocial Voice & Presence: Write the opinionated, point-of-view-driven social content that builds RevenueCat's reputation – industry commentary, takes on ecosystem developments, and narrative framing for major moments. You're not managing the day-to-day social calendar or scheduling promotional posts; you're the person who writes the posts that make people follow RevenueCat because we have something worth sayingVoice & Narrative Consistency: Be the person who makes sure everything RevenueCat publishes sounds like RevenueCat – opinionated, developer-first, genuinely useful, never generic B2B marketing. Not a gatekeeper, but the person the team looks to when they want to make sure something lands rightSkills7+ years of experience in content marketing, brand communications, editorial, or a related role that required both strategic thinking and hands-on writingExceptional writing skills. You can write a sharp, opinionated industry take as well as a polished company announcement. Your portfolio shows range and voiceYou already follow the app ecosystem, developer tools, or a related B2B/tech space closely. You have opinions about what's happening and why it mattersA narrative mindset. You think about how a company's story gets told across every touchpoint – not just individual pieces of contentExperience with content distribution and amplification. You've thought about how to make content travel, not just how to create itComfortable interpreting data and research findings. You won't be generating the analysis, but you need to understand it well enough to turn it into a compelling narrative, a sharp social post, or a pitch that landsStrong editorial judgment. You know what's worth responding to and what isn't. You can move fast without sacrificing qualityAre comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replacedHave experience owning a company's external voice or brand narrative at a B2B or developer-focused companyHave worked in or closely with comms, PR, or brand marketing – but you're not a traditional PR person. You understand earned attention comes from having something worth sayingHave experience building a social presence that's known for perspective and point of view, not just content promotionHave experience writing for a technical audience (developers, product managers, founders) without dumbing things down or losing clarityBenefitsCompetitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator10-year window to exercise vested equity optionsFully remote and flexible work environment4-5 weeks of suggested time off annually for mental, physical, and emotional recharge$2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learningCompany OverviewRevenueCat is a subscription management platform for apps that monetize through in-app purchases. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.revenuecat.com.