[Remote] Senior Content Marketing Manager, Developer Audience Lead

Note: The job is a remote job and is open to candidates in USA. GitHub is the world’s leading platform for agentic software development, and they are seeking a Senior Content Marketing Manager to lead developer audience marketing and content strategy. This role involves creating impactful content, collaborating with cross-functional teams, and analyzing performance data to enhance developer engagement.ResponsibilitiesLead GitHub's developer content strategy across awareness, consideration, and adoption — including briefs, timelines, and editorial planningCreate and edit content that hits a high quality bar and focuses on topics developers care aboutTranslate developer insights and product telemetry into actionable messaging, content themes, and campaigns that drive activation and retentionPartner with Product and PMM to align positioning, messaging, and campaigns designed to sustain product engagementWork with Lifecycle to build onboarding, nurture, and reactivation email seriesBuild content strategy to support paid media and creative executionDefine and measure success by analyzing KPIs across campaigns, products, and revenue outcomesIdentify patterns in developer engagement and behavior to refine strategy and improve how developers interact with products over timePresent findings and recommendations to stakeholders, including senior leadership, to inform decision-makingGuide how campaign assets come to life across channels (web, lifecycle, paid media, events), ensuring consistency and relevanceAct as a quality bar for how campaigns show up to developers — flagging when messaging feels overly promotional, abstract, or disconnected from real usageSkills7+ years experience in content writing, content design, journalism, or related field + OR Bachelor's Degree in English, Writing, Literature, Journalism, Communications, Marketing, Philosophy, or related field AND 5+ years experience in content writing, content design, journalism, or related field + OR equivalent experience1+ year(s) experience leading cross-functional projects with multiple stakeholders/teams (e.g., Developer Relations, Product Marketing, Communications, Executive Communications, Demand Generation) or establishing processes in cross-functional projectsExperience marketing to developer audiences, including campaigns that influence product adoption or usageBackground in Developer Relations, technical writing or developer content creationExperience working across cross-functional teams, including Product Marketing, Paid Media, Lifecycle, and WebExperience working in a high-tech or digital-native company, preferably in developer tools, SaaS, cloud, AI, or platform-based businessesA background in DevRel or technical writingPrior experience as a software developer, engineer, or in a hands-on technical role, with a strong understanding of developer workflows, tools, and environmentsProven ability to translate data and research into actionable messaging and campaignsExperience analyzing content and campaign performanceBenefitsAt GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock.In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.Company OverviewGitHub is a software company that offers code hosting services that allow developers to build software for open-source and private projects. It is a sub-organization of Microsoft. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://github.com.Company H1B SponsorshipGitHub has a track record of offering H1B sponsorships, with 3 in 2026, 26 in 2025, 17 in 2024, 14 in 2023, 20 in 2022, 20 in 2021, 10 in 2020. Please note that this does not guarantee sponsorship for this specific role.