[Remote] Senior Content Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Leap is a rapidly growing benefits solutions company that is pioneering employer specialty pharmacy. They are seeking a Senior Content Marketing Manager to own the content strategy that differentiates Leap's offerings, targeting both employer benefits leaders and patients in need of specialty medicines.ResponsibilitiesOwn Leap's end-to-end content strategy across blog, long-form white papers, thought leadership, LinkedIn organic, social calendar, ABM, web, and lifecycle emailBuild the editorial calendar tied to GTM priorities, product launches, and the moments that benefits leaders, consultants, and members care about mostDefine and steward Leap's brand voice across every audience and channel, ensuring the same warmth and clinical credibility shows up in a CFO white paper and a member SMSSet the bar for editorial quality across freelancers, contractors, and AI-assisted workflowsProduce flagship long-form assets (white papers, original research, benchmark reports, thought leadership, in-depth blog series) that establish Leap's authority in specialty infusion. The work needs to earn trust with both buyers (benefits leaders, TPAs, brokers, consultants) and the patients who will trust Leap with their specialty therapyLead organic search and GEO (Generative Engine Optimization) strategy: build topical authority around specialty infusion, employer pharmacy benefits, and self-funded plan design so Leap ranks in traditional search and gets cited by LLMs (ChatGPT, Gemini, Claude, Perplexity)Develop LinkedIn organic content, the broader social calendar, and ABM content tracks, including executive voice playbooks, named-account narratives, executive briefs, and proof pointsWrite the direct response copy that drives action: sales letters, lead-gen landing pages, paid ad variants with clear CTAs, demo request flows, downloadable asset promosOwn website copy across leaphealth.com: homepage, product pages, hero sections, persona-specific landing pages. The website is a conversion engine, not a brochure, and the words on it should reflect thatProduce member-facing campaign copy across direct mail, email, SMS, PDF one-pagers, digital advertising, and the member portalWrite the on-brand line that gets a member from awareness to first Care Guide call, and the headline that gets a benefits leader to book an impact analysisMaintain consistency between B2B and B2C copy so member-facing experiences reinforce employer-facing promisesRun structured A/B tests across subject lines, hooks, CTAs, creative variants, and landing page elementsTranslate test results into repeatable creative frameworks and brief templatesDocument hypotheses, results, and learnings so the team builds on past tests instead of re-running themDefine the KPIs that matter for content: organic traffic, citation share in LLM responses, pipeline influence, member campaign conversion rates, content-influenced revenueBuild the reporting framework that connects content output to business outcomesRefresh and improve existing content based on performance data, not just publish-and-move-onUse AI tools (Claude, ChatGPT, AirOps, Clearscope, or similar) to accelerate production and research without sacrificing originality, quality, or editorial voiceBuild prompt frameworks, briefing systems, and quality checks that let a lean team produce high-volume, high-quality contentStay current on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketingSkills6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent)Exceptional writer with a portfolio that demonstrates breadth: long-form authority work (white papers, thought leadership, research reports), short-form campaign copy (email, paid social, direct mail, SMS), direct response copy (sales letters, landing pages, lead-gen assets), AND website copy (product pages, hero sections, conversion-focused web). We will read the writing samples carefullyProven track record building content programs that drove measurable outcomes: organic traffic growth, pipeline influence, member engagement, or revenueDeep understanding of B2B2C marketing — both B2B buyer journeys (benefits leaders, TPAs, consultants, HR, CFOs) and consumer activation patterns (member outreach, healthcare consumer trust-building, specialty infusion patient journeys)Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflowComfort translating clinical and pharmacy concepts into clear language for non-clinical audiences, with awareness of HIPAA and PHI guardrailsStrong test-and-learn discipline, with examples of A/B testing programs that produced repeatable creative frameworksPractical fluency with AI tools in a content and copy workflowStartup attitude. Willing to roll up your sleeves and do the work. You are excited to be a player, not just a coach. You ship work, not processExperience selling into self-funded employers, benefits consultants, or TPAsExperience building content functions from 0 to 1 at a growth-stage companyBenefitsEligibility for equityComprehensive medical, dental, and vision coverageAccess to 401(k) retirement planFlexible remote work across the USCompany OverviewLeap is the industry’s only transparent specialty infusion benefit solution, enabling employers to reduce specialty drug costs by up to 60%. It was founded in 2023, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://www.leaphealth.com.