[Remote] Senior Content Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Sketchy is a company focused on enhancing clinical education for healthcare professionals. They are seeking a Senior Content Marketing Manager to lead content strategy and execution across various channels, ensuring effective engagement with both B2C and B2B audiences.ResponsibilitiesOwn the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B)Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goalsRun keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI OverviewsWrite and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer enginesPublish directly in Webflow and work within established CMS and content workflowsOwn organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx)Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channelTrack performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data showsSkillsBachelor's degree or equivalent practical experience7+ years in content marketing, editorial, or social media roles — with meaningful experience across both written content and social channelsStrong portfolio spanning blog/long-form, social media (across multiple platforms), and SEO-optimized content, with a track record of building audience and organic reachHands-on SEO/AEO experienceDemonstrated ability to own a content calendar end-to-end and manage multiple content types and channels simultaneouslySocial media fluency across LinkedIn, Instagram, TikTok, Reddit, and Meta — including both strategy and copy productionData fluency: comfortable pulling insights from GA4, SEMrush, Google Search Console, and social analytics tools, and making decisions based on what the data showsProficiency with a CMS — Webflow experience strongly preferredBackground in edtech, healthcare, or student-focused productsFamiliarity with healthcare education (medical school, NP programs, PA programs)Experience in a growth-stage startup environment (Seed to Series B)BenefitsPerformance-based annual bonusStock optionsRemote First - Make a difference from wherever you want to work.Flexible Time Off - We work smarter, not harder. No accruals, just real work-life balance.100% Individual Health Coverage - We got you covered!Equity - From day one, you’ll have a stake in our future growth.401(k) - We support your financial future with up to 5% matching.Team Events - Get to know the team with virtual events, monthly outings, company retreats, and more.Annual Work Anniversary StipendMonthly Wifi & Phone ReimbursementShort Term & Long Term DisabilityCompany OverviewSketchy is a online education company that teaches complex concepts through visual memory techniques. It was founded in 2012, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://www.sketchy.com.