[Remote] Senior Brand Marketing Manager

Note: The job is a remote job and is open to candidates in USA. thatgamecompany is seeking an innovative Senior Brand Marketing Manager who will lead brand planning on a global scale while focusing on the North American market. The role emphasizes storytelling through community-first campaigns and requires a creative architect to foster authentic player relationships and drive marketing initiatives.ResponsibilitiesArchitect and execute marketing campaigns that prioritize storytelling over transactional advertising, ensuring every touchpoint reflects our studio’s unique identityServe as the primary lead for all North American marketing initiatives, tailoring global strategies to resonate with local Gen Z and "INFP" audiencesDevelop comprehensive brand plans for SKY and seasonal expansions, overseeing the journey from reveal to live operationsOversee the North American marketing budget and establish KPIs that measure emotional engagement and community health alongside traditional growth metricsAct as the internal voice for the community, ensuring that marketing strategies are grounded in real player behavior and foster positive relationshipsVet all creative and communications to ensure they feel organic and respectful, avoiding "ad-speak" that could alienate our dedicated player basePartner with creators who genuinely align with our values, focusing on authentic integration rather than purely paid placementsPartner closely with the creative team to define unique campaign aesthetics, visual directions, and creative platformsDevelop strategic initiatives that build a long-lasting brand legacy, ensuring every campaign contributes to the enduring identity and cultural impact of thatgamecompanyExperiment with non-traditional channels to meet players where they areFoster an environment of rapid experimentation, using data-driven insights to quickly pivot and optimize campaignsLead complex marketing projects from ideation to delivery, maintaining highly organized workflows and ensuring cross-functional alignmentCollaborate with the Head of Brand & North America Marketing to establish and optimize efficiencies and workflows across cross-functional teamsIdentify and manage strategic licensing opportunities that extend the studio’s brand and IP into new consumer spaces, ensuring all collaborations align with our core values and maintain authenticitySkillsAt least 8 years in Brand Marketing or Product Management within the video games industry, preferably with experience in live-service or mobile gamingA proven track record of building marketing campaigns that tell a compelling story and evoke genuine emotionA 'community-first' mindset with deep empathy for player needs and a commitment to authenticityExtensive knowledge of the North American gaming landscape and Gen Z audience behaviorA history of innovative thinking and the resilience to learn from failed experimentsProven ability to manage multiple concurrent projects with strong organizational skills and attention to detailExperience working with international teams and managing complex IP licensesExperience in visual design, copywriting, or video production to help guide internal and external creative teamsA deep appreciation for thatgamecompany's history of creating 'softly and loosely' crafted worlds that provide emotional room to breatheBenefitsPaid Time Off, Holidays and Two Weeks Winter BreakEmployees and their dependents get medical, dental, and vision coverage, regardless of their level, tenure, or position within the company. Moreover, these benefits start on the first day of the job—there’s no waiting period before they kick in.Pet Insurance for those who need it too.Compassionate leave for employees who needs to take care of their family membersPre-tax wellness stipendPre-tax work from home stipendAccess our savings plan (401K program) with company matchMental health resources including Headspace membership and Employee Assistance Program (EAP)Discount portal for everyday goods and servicesEmployee inclusive and diversity initiatives such as Grow TogetherSupport for personal professional developmentOpportunity to earn an annual discretionary bonusCompany OverviewThatgamecompany develops artistically crafted, broadly accessible interactive video games. It was founded in 2012, and is headquartered in Santa Monica, California, USA, with a workforce of 51-200 employees. Its website is http://thatgamecompany.com.