[Remote] Senior Brand Content Lead - Healthcare

Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking a versatile and tech-forward Senior Brand Content Lead to join their Marketing team on a contract basis. The role focuses on leveraging AI as a creative partner to accelerate content production while maintaining the brand's human touch, overseeing the creation and execution of various marketing content across multiple channels.ResponsibilitiesManage and optimize AI writing tools (Writer.ai, Google Gemini) to draft, refine, and scale content production across key areas of responsibility — serving as the primary member communications and engagement writer, building out advertising, web, social media, and lifecycle campaigns to support marketing, and driving the creation of thought leadership articlesDesign, architect, and optimize structured content pipelines using AI tools to scale content production such as Writer.ai and Claude/Claude Code. This includes systematizing brand voice consistency through prompt engineering and model training, and orchestrating cross-channel content ecosystems (e.g., adapting a single asset for web, social, and email)Pitch, write, and edit original copy for a range of B2B marketing materials, including social media posts, advertisements, white papers, blog posts, thought leadership, and SEO-optimized landing pagesCraft the narrative arc for high-visibility events — writing compelling session titles/abstracts, webinar scripts, keynote talking points, and on-site environmental copy (booth signage, badges, swag messaging) that creates a cohesive attendee journeyProactively partner with Brand, Product Marketing, Growth, and Communications to interpret creative briefs and translate complex health benefits concepts into clear, engaging narratives for various audiencesServe as the "human filter" and quality oversight for AI-generated drafts on key marketing workstreams, ensuring every piece of content meets our standards for brand voice, accuracy, and complianceDesign and implement systems that capture content performance data and feed it back into the creation process to drive continuous improvement and data-driven content evolutionPresent copy concepts to internal stakeholders and advocate for the member-centric language that sets our company apartSkillsMinimum 5 years of experience in copywriting, preferably within an agency (creative/marketing/digital), B2B tech, HR tech, or healthcarePreference for a Bachelor's or Master's degree in a related field such as creative writing, communications, marketing, business, healthcare, or public policyAI Content Engineering: Demonstrated experience designing content systems and workflows using AI, including developing advanced prompt libraries, implementing automated quality checks for brand compliance, and training models for personalization at scaleMulti-Format Mastery: Equally comfortable writing a 15-word punchy ad headline, a 15-minute webinar script, or a 1,500-word white paperDisruptive Mindset: A bias toward clarity and action; a passion for cutting through jargon in the digital health spaceEditorial Excellence: Sharp eye for detail with the ability to move fluidly between brand storytelling, thought leadership, member communications, and technical product translationPortfolio Excellence: A portfolio showcasing long-form thought leadership, growth marketing copy, and event/experiential workIndustry Context: Familiarity with healthcare or health insurance — you know your HDHPs from your PPOsScale Strategy: Experience managing high-volume content calendars or 'content factories' with brand governance and compliance across all outputsCompany OverviewCypress HCM is a staffing and recruiting company providing technology and creative recruiting solutions. It was founded in 2005, and is headquartered in Walnut Creek, California, USA, with a workforce of 51-200 employees. Its website is http://cypresshcm.com.