[Remote] Senior Analyst I, Marketing

Note: The job is a remote job and is open to candidates in USA. Alma is on a mission to simplify access to high-quality, affordable mental health care, and they are seeking a Senior Analyst I for Marketing to serve as the principal data authority and strategic partner to their Growth, Performance Marketing, and Lifecycle teams. This role involves owning the strategic roadmap and data architecture for the Marketing domain, optimizing data models, and empowering stakeholders with automated insights.ResponsibilitiesTake full ownership of the Marketing data reporting layer, mapping out and executing a multi-quarter technical roadmap that aligns cleanly with Alma's growth OKRsDesign and optimize our core Marketing data models within dbt, moving the organization away from siloed reporting toward an integrated, full-funnel "source of truth"Empower Marketing stakeholders with automated, high-fidelity pacing models and diagnostic tools that reduce manual workflows and accelerate media-spend optimizationAct as the primary technical liaison between Growth Marketing and Data Engineering, defining the requirements for downstream identity resolution and MarTech API integrationsDesign, build, and maintain enterprise-grade data models in dbt and interactive dashboards in our BI tools (Lightdash). You will ensure the underlying data structures supporting marketing attribution and acquisition metrics are clean, scalable, and optimized for performanceAct as a technical mentor to peer analysts across the data org. You will lead code reviews, establish dbt modeling standards, and help upskill the broader team in SQL mastery and data governanceDrive complex, deep-dive analyses on multi-touch attribution (MTA), marketing mix modeling (MMM), client lifetime value (LTV), and incrementality testing to help optimize multi-million dollar marketing budgetsChampion the adoption of modern analytics engineering practices. Identify workflow bottlenecks and proactively introduce AI-accelerated frameworks to increase the velocity and consistency of the team's insightsSkills4–7 years of experience in strategic data analytics, business intelligence, or analytics engineering, with a proven track record of supporting high-growth Growth or Performance Marketing teamsExpert-level SQL proficiency alongside advanced, hands-on experience structuring core warehouse schemas using dbtDeep expertise in the nuances of digital marketing data ecosystems (e.g., ad platforms, event tracking, lifecycle platforms) and understand how to stitch anonymous top-of-funnel cookies to known downstream user IDsExcel at breaking down highly complex technical or analytical concepts into structured frameworks and actionable insights for executive and non-technical stakeholdersActively leverage and deploy AI-powered tools within your day-to-day workflow to maximize technical velocity and automate redundant tasksBenefitsWe’re a remote-first companyHealth insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans401K plan (ADP)Monthly therapy and wellness stipendsMonthly co-working space membership stipendMonthly work-from-home stipendFinancial wellness benefits through NorthstarPet discount program through United Pet CareFinancial perks and rewards through BenefitHubEAP access through AetnaOne-time home office stipend to set up your home officeComprehensive parental leave plans12 paid holidays and 1 Alma Give Back DayFlexible PTOCompany OverviewAlma is a membership-based network for mental health care providers. It is a sub-organization of Spring Health. It was founded in 2018, and is headquartered in Brooklyn, New York, USA, with a workforce of 201-500 employees. Its website is https://helloalma.com.