[Remote] Segment Marketing Manager/AR (Remote)

Note: The job is a remote job and is open to candidates in USA. FMG is a leading all-in-one digital marketing platform empowering financial advisors and enterprises with scalable marketing solutions. They are seeking a Segment Marketing Manager to own the demand generation engine for the Protection & Benefits segment, responsible for executing marketing strategies across various channels to drive awareness and new business growth.ResponsibilitiesPlan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and eventsOwn the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimizationWrite, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadenceConduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performanceLeverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiencyProduce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materialsDevelop and maintain a content calendar aligned to business priorities and buyer journeysCollaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiationOwn webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distributionManage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance trackingCoordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaignsBuild and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunitiesManage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation managementPartner with the design team to develop compelling campaign assets that align with brand standardsTrack and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impactAnalyze campaign results, identify trends, and provide recommendations to improve performanceRegularly review performance with sales and marketing leadership to align priorities and optimize resultsManage ClickUp as the team's project management system, ensuring campaigns stay organized and on schedulePerform lead review and routing activities to support timely sales follow-up and data qualityTrack marketing spend and budget utilization, ensuring visibility into campaign investments and performanceAccess to a private & secure workspace, free from distractionsAccessible during the assigned work schedule for regular duties and responsibilities as outlined by the supervisorAn internet connection with speeds of 5 Megabits down / 3 Megabits up (5mbps/3mbps)Skills5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing roleExperience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizationsProven ability to run the full campaign lifecycle independently — from strategy and copy through execution and reportingStrong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plusExperience leveraging AI tools to improve content creation, campaign execution, research, and productivityExcellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversightComfortable presenting and hosting live webinars and virtual eventsAn analytical mindset with the ability to pull insights from campaign data and translate them into actionHighly organized, self-directed, and calm under the pressure of competing deadlinesBenefitsEnjoy a generous paid holiday schedule, including a full week off for our Winter Holiday Shutdown.Our comprehensive paid time off policies cover vacation, sick days, parental leave, and bereavement leave.Our robust insurance plan includes:
+ Medical with $0 co-pay Telehealth plan
+ Dental
+ Vision
+ Health Savings Account (HSA) with generous employer contributions
+ Flexible Spending Accounts (FSA)
+ Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
+ Company-paid Short & Long Term Disability coverage
+ Company-paid Employee Assistance Program (EAP)Matching 401(k) with immediate full vestingOn Demand Pay - allows access to a portion of your earned wages prior to the payday with same day depositInternet & Gym Reimbursement!We’ll provide you with the work computer equipment you need to set you up for success!Our Employee Events Committee and managers are always planning a mix of fun in-person and virtual events to keep us all connected—plus we also love to throw in some FMG swag, so you can show off your company spirit in style!Company OverviewFrom day one, we’ve been dedicated to helping financial advisors build their businesses, expand their influence, and strengthen relationships with customers. It was founded in 2010, and is headquartered in Gardena, California, USA, with a workforce of 201-500 employees. Its website is https://fmgsuite.com.