[Remote] Segment Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Granicus is a company focused on transforming the Govtech industry by connecting governments with their constituents. They are seeking a Segment Marketing Manager to activate integrated marketing programs for emerging technology and AI products, ensuring cohesive execution across various channels to drive pipeline and bookings.ResponsibilitiesTranslate approved marketing and product strategies into integrated demand programs for emerging technology and AI products, focused primarily on state and local government segments, with support as needed for select global markets including the UK and AustraliaOwn the organic social activation of all campaigns, ensuring consistent presence, messaging, and amplification across channelsLaunch and activate the marketing programs to drive awareness, engagement, and pipeline for emerging AI products, in close partnership with Marketing and Events Operations for execution supportShare market feedback, performance insights, and buyer intelligence back to Growth Marketing and Product Marketing leadershipExecute event marketing strategy and activation for paid events across in‑person events and virtual programs. Define pre‑event, live event, and post‑event activations while partnering closely with Events Operations to execute event production and logisticsLead speaking and award submissions rooted in customer success and customer marketing stories, in close partnership with Customer Marketing and Product MarketingOwn execution plans, timelines, and dependencies across social, email, digital marketing, and eventsOwn the organic social activation of all campaigns, ensuring consistent presence, messaging, and amplification across channelsEnsure programs land together across channels and buyer touchpointsCoordinate execution with internal marketing teams and outsourced vendorsEnsure messaging accuracy and alignment to buyer stageIdentify content gaps and opportunities by buyer stage and emerging technology use caseMaintain an emerging technology content library and track content performance to inform optimization and activation decisionsTrack performance from inquiry through SQL and pipeline contributionMonitor event‑sourced and influenced pipeline and accelerationIdentify execution gaps and optimization opportunities and feed insights back to leadershipUse AI and marketing technology platforms to scale campaigns, personalize engagement, and improve efficiencyChampion innovation in automation, analytics, and content productionSkills5+ years of B2G or B2B marketing experience (SaaS preferred)Experience activating demand and events for government audiencesStrong understanding of demand capture, ABM, and pipeline accelerationProficiency with CRM, marketing automation, ABM platforms, and analyticsStrong project management and cross‑functional coordination skillsDemonstrated ability to work independently when needed and collaborate with cross-functional teamsBenefitsFlexible Time Off – Take the time you need to rest, recharge, and live your life.Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.Work From Home Reimbursement – Support a productive home office environment.Multiple Health Plan Options – Including a 100% employer-paid plan.Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.Fitness Reimbursement Program – Stay active, your way.On-Demand Mental Health Support – Access to Headspace and other wellness tools.Paid Parental Leave – For both birthing and non-birthing parents.Traditional & Roth 401(k) – With a generous company match.Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.Online Learning Platforms – Fuel your professional development.Competitive Salary & Bonuses – Your contributions are valued and rewarded.Company OverviewGranicus provides technology that empowers government organizations to create better lives for the people they serve. It was founded in 1999, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is http://www.granicus.com.