[Remote] (Seasonal) Manager, Social Media

Note: The job is a remote job and is open to candidates in USA. The Krazy Coupon Lady (KCL) is a female-founder-owned deal intelligence company that helps shoppers save through sales, coupons, and promo codes. They are seeking a Manager of Social Media to own the strategy and execution of KCL's social presence across platforms like YouTube, Instagram, and TikTok, while leading a team of producers to create engaging content and drive brand visibility.ResponsibilitiesOwn and maintain a dynamic, data-informed content calendar across Instagram and TikTok, ensuring consistent, high-quality output aligned with business goalsManage and develop a team of social producers/on-camera talent, providing clear direction, feedback, and coaching to elevate both performance and presenceDrive a culture of experimentation—continuously testing formats, hooks, storytelling styles, and platform features to optimize for reach, engagement, and conversionAnalyze performance data daily and translate insights into actionable changes, improving content effectiveness and repeatabilityStay ahead of platform updates, emerging trends, and algorithm changes, proactively adapting KCL’s strategy to maintain competitive advantageCollaborate closely with sales teams to integrate sponsored content seamlessly into the social calendar while maintaining audience trustOversee the development of scripts, concepts, and creative direction that align with KCL’s voice and resonate with our audienceEnsure all content is platform-native and optimized for how users consume content on YouTube, Instagram, Pinterest and TikTok, including format, pacing, and storytelling styleIdentify and scale repeatable content formats and franchises that drive consistent growth and engagementStep in as on-camera talent when needed, modeling best practices and elevating the overall quality of on-screen presence across the teamManage publishing workflows and ensure timely, accurate, and strategic posting across platformsPartner with cross-functional teams to align on key business priorities, campaigns, and seasonal momentsTrack and report on key performance metrics, building playbooks that drive continuous improvement and scalabilityPilot and scale KCL’s Creator Lab by sourcing, vetting, negotiating, and directing influencer partnerships that expand reach, drive engagement, and unlock new revenue opportunitiesDevelop repeatable influencer playbooks, including briefing, creative direction, performance tracking, and relationship management to ensure consistent, high-quality output from creator partnersProactively identify opportunities for automations and agents to unlock 1 + 1 = 3Skills6–8+ years of experience managing social media for a digital publisher, brand, or social-first company with a strong focus on Instagram and TikTokProven track record of growing and managing high-performing social accounts through data-driven strategies and experimentationExperience managing and developing creative talent, particularly on-camera personalities or content creatorsKnowledge of and experience in the couponing, savings, or E-commerce spaceDeep understanding of platform mechanics, trends, and algorithmic behavior across TikTok and InstagramStrong analytical skills with the ability to interpret performance data and turn insights into actionable strategiesExperience building and maintaining content calendars in fast-paced, high-volume environmentsComfortable both behind the scenes and on camera, with a strong understanding of what makes content engaging and authenticStrong collaboration skills with experience working cross-functionally with editorial, sales, and marketing teamsAbility to balance creative instincts with performance goals, ensuring content delivers on both engagement and business impactBenefitsCompany-provided laptop$450 home office stipendMonthly reimbursements for internet and phoneA 401(k) with a 4% company matchRegular team check-insCompany-wide meetingsA commitment to giving back through our KCL Foundation and service initiativesCompany OverviewThe Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. It was founded in 2009, and is headquartered in Boise, Idaho, USA, with a workforce of 51-200 employees. Its website is https://thekrazycouponlady.com.