[Remote] Salesforce Data Cloud Segmentation Analyst ** W2 Only (No C2C / No Visa)

Note: The job is a remote job and is open to candidates in USA. Amerit Consulting is a fast-growing staffing and consulting firm seeking a Salesforce Data Cloud Segmentation Analyst. The role involves designing, building, and managing audience segments in Salesforce Data Cloud, translating business requirements into segment definitions, and collaborating with various teams to deliver high-quality audience data.ResponsibilitiesDesign, build, and manage audience segments in Salesforce Data Cloud for members, brokers, employers, prospects, and other target personasCreate identity-resolved audiences, computed traits, calculated insights, and predictive score-based segmentsTranslate business requirements into scalable and reusable segment definitions aligned with the unified data model and compliance requirementsDevelop complex segmentation logic using multi-rule, cross-object criteria including eligibility, line of business, care program enrollment, engagement activity, care gaps, pharmacy claims, and other member attributesActivate audience segments across Salesforce Marketing Cloud Engagement (email, SMS, push) and Marketing Cloud Personalization (web and mobile experiences)Create and maintain reusable common audience segments to support rapid campaign execution and reduce build timelinesBuild campaign-specific segments supporting care management, complex care, Medi-Cal redetermination, diabetes management, member onboarding, and other business initiativesEstablish and enforce segmentation governance standards, naming conventions, audience taxonomy, and lifecycle management processesManage segment development, review, QA, deployment, and production promotion through established change management processesMonitor and optimize Salesforce Data Cloud credit consumption by reviewing segment complexity and eliminating duplicate or redundant audiencesGovern production access and ensure adherence to segmentation controls and audit requirementsManage the end-to-end segmentation intake process including prioritization, development, testing, and activationPartner with campaign operations, business systems analysts, and engineering teams to deliver high-quality audiences on scheduleParticipate in JIRA-based intake, backlog management, sprint planning, and weekly project reviewsAnalyze data availability within Salesforce Data Cloud and collaborate with data engineering teams to address data gaps and onboard new data sourcesPerform data analysis and validate segmentation logic against complex unified data models and multiple source systemsDevelop and maintain calculated insights, derived attributes, propensity models, and predictive metrics used for audience targetingWrite, troubleshoot, and optimize SQL queries and segmentation logic to ensure audience accuracy and performanceDocument audience definitions, business rules, eligibility criteria, data mappings, and segmentation requirements using JIRA and ConfluenceCollaborate with Product Managers, Marketing Operations, Digital teams, Clinical teams, and CRM stakeholders to support campaign objectives and activation strategiesCoordinate with platform administrators, developers, architects, and data engineers on environment management, deployments, permissions, and data integration requirementsSupport analytics, campaign attribution, reporting, and Customer Journey Analytics (CJA) initiativesCreate and maintain technical documentation, operational procedures, reusable segmentation frameworks, and best-practice playbooksEducate business stakeholders on Salesforce Data Cloud capabilities, audience creation processes, and self-service reporting accessServe as the Salesforce Data Cloud Segmentation Subject Matter Expert (SME), providing guidance on audience design, feasibility, complexity, and implementation effortPerform audience QA and validation, including count verification, logic testing, data freshness checks, and downstream activation validationMonitor segment performance, refresh schedules, and audience delivery across activation channelsSupport SDLC processes and environment promotion through Development, QA, Staging, and Production environmentsProactively identify and mitigate risks related to audience complexity, data quality, duplicate segments, platform performance, and credit utilizationSkillsBachelor's degree in Data Analytics, Information Systems, Computer Science, Marketing Analytics, or a related quantitative fieldEquivalent professional experience (4+ years) in Salesforce Data Cloud (CDP) and/or enterprise data platform segmentation may be considered in lieu of a degreeSalesforce Data Cloud Accredited Professional certification required, or certification must be obtained within 90 days of employmentHands-on experience with Salesforce Data Cloud (CDP) or a comparable enterprise Customer Data Platform (CDP) is requiredStrong experience in data modeling, audience segmentation, and customer data platforms; candidates with solely Marketing Operations or campaign execution backgrounds without segmentation expertise will not be consideredMust possess strong SQL skills, including the ability to write, read, debug, and troubleshoot queries; candidates limited to drag-and-drop or GUI-based tools without query-level data analysis experience will not be considered3–5+ years of experience in Data Analytics, Data Strategy, Data Segmentation, or related disciplinesDemonstrated ability to design, build, and validate audience segments based on complex business requirements and data modelsExperience with analytics and reporting tools such as Tableau, Adobe Journey Optimizer, Adobe Analytics, Google Analytics, or similar technologiesSalesforce Marketing Cloud Email Specialist or Administrator certification (preferred, not hard requirement if strong CDP experience exists)Experience with Salesforce Data Cloud, Salesforce Marketing Cloud or SnowflakeCompany OverviewAmerit Consulting is a staffing and recruiting company that offers temporary staffing and payrolling services. It was founded in 2002, and is headquartered in San Ramon, California, USA, with a workforce of 1001-5000 employees. Its website is http://ameritconsulting.com.