[Remote] Salesforce CRM Email Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Independence Pet Group is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The Salesforce CRM Email Marketing Specialist will support the execution and optimization of the customer relationship management program, focusing on data-driven communications to enhance customer engagement and retention.ResponsibilitiesMaintain and update customer records to ensure data accuracy and usability across the CRM ecosystemPerform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issuesBuild and refine customer segments to enable personalized communicationsAssist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channelsBuild, test, and deploy campaigns, both manual and automated, ensuring flawless executionSet up tagging, triggers, and basic automation within the CRM platformTrack core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM ManagerSupport A/B testing and post‑campaign analysis to identify areas for improvementMaintain dashboards and weekly/monthly reportingPartner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiencesSupport CRM needs for promotions, product launches, and key lifecycle momentsAssist in managing CRM platform updates, integrations, and troubleshootingCollaborate with vendors or platform reps as needed, under the guidance of the Senior CRM ManagerSkillsExperience with Salesforce CRM or similar CRM platformsStrong understanding of email marketing best practicesAbility to analyze data and generate insightsExperience with A/B testing and campaign optimizationStrong attention to detail and organizational skillsExcellent written and verbal communication skillsAbility to work collaboratively in a cross-functional team environmentExperience with data management and customer segmentationProficiency in Microsoft Excel or similar data analysis toolsExperience with SMS marketingFamiliarity with digital marketing channelsKnowledge of customer engagement strategiesExperience in the pet industry or related fieldsBenefitsComprehensive full medical, dental and vision InsuranceBasic Life Insurance at no cost to the employeeCompany paid short-term and long-term disability12 weeks of 100% paid Parental LeaveHealth Savings Account (HSA)Flexible Spending Accounts (FSA)Retirement savings planPersonal Paid Time OffPaid holidays and company-wide Wellness Day offPaid time off to volunteer at nonprofit organizationsPet friendly office environmentCommuter BenefitsGroup Pet InsuranceOn the job training and skills developmentEmployee Assistance Program (EAP)Company OverviewIndependence Pet Group is an integrated, full-stack pet insurance platform. It was founded in 2021, and is headquartered in Chicago, Illinois, USA, with a workforce of 501-1000 employees. Its website is https://www.independencepetgroup.com.