[Remote] Retention Manager for Apparel Subscriptions
Note: The job is a remote job and is open to candidates in USA. Trafilea is a Consumer Tech Platform for Transformative Brand Growth, building the AI Growth Engine that powers the next generation of consumer brands. The Retention Manager will design and lead an end-to-end retention strategy to transform one-time buyers into loyal customers, managing various channels and collaborating with cross-functional teams.
Responsibilities
• Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands
• Lead strategies from onboarding and transactional flows to winback and loyalty campaigns
• Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes
• Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows
• Benchmark top competitors weekly to inform creative calendars and strategy
• Define quarterly objectives and initiatives balancing innovation with flawless execution
• Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities
• Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders
• Foster a test-and-learn environment to unlock new growth opportunities
Skills
• 7+ years in retention marketing, ideally in digital-first/e-commerce environments
• 5+ years in leadership roles managing cross-functional teams
• Bachelor's in Business, Marketing, Engineering, Analytics, or related field
• Proven ability to lead high-impact retention strategies
• Strong analytical mindset, skilled at interpreting customer data to drive insights
• Exceptional communication and collaboration across functions
• Solid understanding of CRM, lifecycle management, and retention tactics
• Excellent organizational skills with ability to manage multiple priorities
• Attention to detail, strong problem-solving, and ability to balance big-picture strategy with execution
• Dynamic, ambitious, curious—always testing and exploring AI and new technologies
• Experienced in coaching, empowering, and holding teams accountable
• Advanced English (mandatory); Spanish a plus
• Strong knowledge of analytics tools; SQL/Data Science a plus
• Basic familiarity with front-end tools, tracking systems, or working with engineers
Benefits
• USD competitive salary
• Paid time off
Company Overview
• Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes. It was founded in 2014, and is headquartered in Montevideo, NA - Uruguay, URY, with a workforce of 201-500 employees. Its website is
Responsibilities
• Own and scale Retention channels (Email, SMS, Push, WhatsApp) for Apparel brands
• Lead strategies from onboarding and transactional flows to winback and loyalty campaigns
• Maximize impact by aligning messaging, segmentation, and frequency to reduce fatigue and unsubscribes
• Partner with Growth, Creative, Data, and IT squads to execute campaigns and automated flows
• Benchmark top competitors weekly to inform creative calendars and strategy
• Define quarterly objectives and initiatives balancing innovation with flawless execution
• Monitor and present metrics such as repurchase rate, conversion, and LTV/CAC, highlighting risks, blockers, and opportunities
• Ensure campaigns and projects are delivered on time, at scale, and with clear visibility for stakeholders
• Foster a test-and-learn environment to unlock new growth opportunities
Skills
• 7+ years in retention marketing, ideally in digital-first/e-commerce environments
• 5+ years in leadership roles managing cross-functional teams
• Bachelor's in Business, Marketing, Engineering, Analytics, or related field
• Proven ability to lead high-impact retention strategies
• Strong analytical mindset, skilled at interpreting customer data to drive insights
• Exceptional communication and collaboration across functions
• Solid understanding of CRM, lifecycle management, and retention tactics
• Excellent organizational skills with ability to manage multiple priorities
• Attention to detail, strong problem-solving, and ability to balance big-picture strategy with execution
• Dynamic, ambitious, curious—always testing and exploring AI and new technologies
• Experienced in coaching, empowering, and holding teams accountable
• Advanced English (mandatory); Spanish a plus
• Strong knowledge of analytics tools; SQL/Data Science a plus
• Basic familiarity with front-end tools, tracking systems, or working with engineers
Benefits
• USD competitive salary
• Paid time off
Company Overview
• Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes. It was founded in 2014, and is headquartered in Montevideo, NA - Uruguay, URY, with a workforce of 201-500 employees. Its website is