[Remote] Retention & Lifecycle Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. Flight Performance is a performance-led agency that partners with ambitious DTC brands to accelerate profitable growth. The Retention & Lifecycle Marketing Strategist is responsible for designing and evolving client retention and lifecycle strategies across various channels, ensuring acquisition efforts lead to long-term customer loyalty and profitability.ResponsibilitiesOwn the end-to-end retention and lifecycle strategy for assigned clientsDevelop retention roadmaps aligned to the broader Growth Strategy and Flight PlanDefine lifecycle priorities across flows, campaigns, segmentation, and loyaltyAct as the strategic lead for retention initiatives, guiding execution teams with clarity and intentPartner closely with Growth Strategists to ensure acquisition and retention strategies compoundDesign and optimize core lifecycle flows (welcome, post-purchase, replenishment, winback, browse/cart abandonment)Own email and SMS campaign strategy, including cadence, segmentation, and messaging frameworksDefine offer logic and promotional strategy across retention channels in alignment with margin and inventory constraintsEnsure email and SMS are used as profit centers, not just communication toolsMonitor and analyze retention performance across repeat purchase rate, purchase frequency, AOV, and LTVEvaluate flow and campaign performance to identify leverage points for incremental revenuePartner with analytics resources to understand cohort behavior and retention velocityTie retention performance back to contribution margin and overall business healthPartner with Creative Strategists to develop lifecycle-specific creative, messaging, and offersEnsure brand voice and creative systems are consistently applied across email and SMSGuide testing roadmaps for subject lines, hooks, offers, and formatsRecommend CRO and onsite retention optimizations where they materially impact LTVCollaborate closely with Media Buyers to align acquisition promises with post-purchase experienceWork with Client Success to ensure retention strategy is clearly communicated and well understood by clientsIdentify upsell opportunities where retention programs (email, SMS, loyalty) can drive incremental valueStay ahead of lifecycle marketing trends, platform changes, and consumer behavior shifts, sharing insights with clients and the broader teamSkills4–6+ years experience in DTC retention or lifecycle marketing, ideally within fashion, apparel, or lifestyleDeep expertise in email and SMS platforms (e.g. Klaviyo, Attentive) and lifecycle best practicesStrong analytical fluency across repeat purchase rate, LTV, cohort analysis, and contribution marginProven experience building and scaling lifecycle flows and campaign programsAbility to balance promotional performance with long-term brand healthConfident communicator with strong client-facing presenceComfortable operating in fast-paced, high-ownership environmentsStrong async communication skills using Slack and project management toolsBenefitsWork directly with ambitious, high-growth DTC brands.Own strategy end-to-end, from planning through execution.High-impact role with visibility and influence across the business.Join a performance-obsessed team where your thinking materially shapes outcomes.Company OverviewWe accelerate growth for disruptive brands, enabling you to acquire customers more profitably, at greater scale, & build lasting customer loyalty. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://www.flightperformance.co/.