[Remote] Regional Marketing Manager - North America

Note: The job is a remote job and is open to candidates in USA. Productsup is a company looking for an experienced Freelance Marketing Manager to support their Berlin-based Senior Marketing Manager for the North American market. This part-time role involves executing integrated marketing programs, creating localized campaigns, and driving pipeline conversion through online and in-person events.ResponsibilitiesGet to know the marketing and sales teams and your main stakeholders; develop a strong understanding of the goals and initiatives that are key to success in the North American regionSupport building and executing high-impact localized campaigns and events for the North American market in partnership with key stakeholders to achieve KPIs, with a focus on pipeline generation and account expansion for our sales teamMaintain and track event calendars, project plans, and reports, and communicate updates and results to relevant teams and managementAlign North American marketing initiatives with the various central marketing resources: corporate communications, marketing programs, digital/social, and designReport the pipeline targets (MQL, SAL, SQL, opportunities) and brand awareness metricsMonitor and analyze campaign performance and event feedback, and provide insights and recommendations for improvementSkills5+ years of field marketing experience in a B2B SaaS environmentDegree in marketing, corporate communications, or equivalent work experienceExperience in event management is a mustWork independently and be able to plan and deliver against hard deadlines while managing several projects in an effective mannerAnalytical mindset with proficiency in using marketing analytics tools to measure campaign effectiveness and make data-driven decisionsTech-savvy and data-focused with a solid understanding of the online marketing and/or ecommerce industriesStrong communication skills, both verbal and writtenExperience in organizing retail, marketing, or tech events, like Shoptalk, NRF, eTail, etcExperience with marketing automation software (e.g., HubSpot, Qlik, and Salesforce) is a plusCompany OverviewConnecting commerce, powering performance: The world's leading feed management and syndication platform for enterprises It was founded in 2010, and is headquartered in Berlin, Berlin, DEU, with a workforce of 201-500 employees. Its website is http://productsup.com.