[Remote] Regional Marketing Director

Note: The job is a remote job and is open to candidates in USA. GenScript Biotech Corporation is a global biotechnology group committed to making humans and nature healthier through biotechnology. They are seeking a strategic and hands-on Regional Marketing Director to lead regional marketing strategy, demand generation, field marketing, and sales enablement across assigned markets.ResponsibilitiesDevelop and execute regional marketing plans aligned with global business priorities and regional commercial goalsLead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channelsPartner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversionOwn regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activitiesLocalize global campaigns, product launches, messaging, and content for regional markets and customer segmentsCollaborate with product marketing and business units to support growth across GenScript’s product and service portfoliosTrack and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiencyManage regional marketing budget, vendors, agencies, and cross-functional executionLead and develop regional marketing team members as applicableSkillsBachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadershipProven ability to develop and execute integrated campaigns that generate qualified leads and measurable business impactStrong experience with sales alignment, funnel management, events, campaign analytics, and performance reportingAbility to translate complex scientific or technical offerings into clear customer value propositionsExcellent communication, stakeholder management, project management, and leadership skillsAdvanced degree in life sciences, business, or marketingExperience marketing to pharma, biotech, academia, government, CROs, or translational research customersFamiliarity with areas such as gene synthesis, molecular biology, protein expression, antibodies, peptides, mRNA, CRISPR, cell and gene therapy, instruments, or AI-driven drug discoveryExperience with CRM, Power BI, Tableau, or related reporting toolsCompany OverviewGenScript USA, Inc. is a leading contract research organization (CRO) specialized in biological research and drug discovery/development It was founded in 2002, and is headquartered in Piscataway, New Jersey, USA, with a workforce of 5001-10000 employees. Its website is http://www.genscript.com.Company H1B SponsorshipGenScript has a track record of offering H1B sponsorships, with 3 in 2026, 37 in 2025, 27 in 2024, 19 in 2023, 11 in 2022, 11 in 2021, 12 in 2020. Please note that this does not guarantee sponsorship for this specific role.