[Remote] Recruitment Marketing Manager - Mission Pet Health

Note: The job is a remote job and is open to candidates in USA. Mission Pet Health is a veterinarian-led organization dedicated to supporting local veterinary practices. They are seeking a strategic and operationally excellent Recruitment Marketing Manager to build and scale their recruitment marketing function, focusing on developing integrated strategies that enhance candidate experience and improve hiring metrics.ResponsibilitiesDevelop and execute integrated recruitment marketing strategies across the veterinary care organizationOwn the end-to-end recruitment marketing strategy—from candidate nurture journeys and lifecycle/CRM to programmatic job advertising, analytics, and employer brand activationBuild and lead a high-performing recruitment marketing teamEstablish operating cadence, performance goals, and professional development plansIdentify emerging talent and create stretch opportunities to accelerate growth and capability developmentFoster a culture of experimentation, data-driven decision making, and continuous improvementAddress performance issues promptly with appropriate support and accountability measuresCreate development plans tailored to individual team members' strengths and growth areasSystematically identify and remove barriers to efficient candidate flow and conversionBalance standardization needs with appropriate flexibility for different roles, markets, and hiring contextsImplement systems to track progress and ensure accountability across recruitment marketing initiativesDemonstrate strong command of recruitment marketing levers that impact cost-per-hire and hiring velocityMake resource allocation decisions across channels and vendors that balance short-term results with long-term growthImplement innovative solutions to optimize programmatic spend, vendor costs, and technology investmentsTranslate hiring targets into specific recruitment marketing budget requirements and investment plansMaintain discipline around technology expenditures and demonstrate clear return on investmentWork effectively with Marketing, IT, HRIS, FP&A, and TA teams to align roadmaps and accelerate executionAdvocate for recruitment marketing needs while maintaining an enterprise perspectiveNavigate organizational relationships to accelerate decision-making and resource allocationAlign recruitment marketing initiatives with broader marketing, brand, and business prioritiesResolve cross-departmental issues to maintain operational momentum and project timelinesGuide TA teams through technology implementations and process changes with clear communication and expectation settingManage resistance to change through empathy, compelling vision-sharing, and demonstrating early winsAdapt implementation approaches based on team readiness, capability, and organizational capacityCelebrate successes and build momentum for larger transformations and capability expansionMaintain operational stability during periods of significant change and technology transitionsTailor messages appropriately for different audiences, from TA recruiters to executive leadershipTranslate complex recruitment marketing performance and analytics into clear, actionable insightsBuild trusting relationships through consistent follow-through and transparent dialogue with stakeholdersInfluence without authority across functional boundaries and organizational levelsCreate compelling narratives that inspire action, adoption, and commitment to recruitment marketing initiativesSkills10+ years of progressive experience in recruitment marketing, growth marketing, or talent acquisition marketing with demonstrated results at scaleProven track record building recruitment marketing functions from the ground up, including technology selection, process design, and team developmentDeep expertise in lifecycle/CRM marketing, candidate nurture strategy, segmentation, and marketing automationStrong command of recruitment marketing technology platforms, including career sites, CRM, and marketing automationExpert-level proficiency with Google Analytics and marketing measurement frameworks; ability to connect activity to business outcomesDemonstrated success managing programmatic job advertising and Indeed strategy with measurable ROIExperience supporting high-volume hiring (5,000+ hires annually) across multiple roles, locations, or business unitsExceptional stakeholder management skills with experience presenting to and influencing senior leadershipAdvanced knowledge of marketing automation, email marketing platforms, and CRM systems (Avature experience preferred)Proficiency in web analytics (Google Analytics), tag management, and conversion trackingAbility to build dashboards, reports, and executive-ready insights from complex data setsBenefitsCompetitive CompensationA competitive salary and a comprehensive benefits package.Total WellbeingComprehensive coverage including Health, Dental, and Vision insurance, plus 24/7 access to doctors through Teladoc.Financial HealthPlan for your future with a 401k featuring a generous company match, plus Life Insurance and Short-Term Disability options.Commitment to GrowthBenefit from significant opportunities for upward mobility and career growth within a rapidly expanding organization.A Collaborative CultureJoin a nationwide community of over 20,000 veterinary professionals and a Home Office team that lives by our WAG values.Valuable PerksEnjoy generous paid time off and company-wide holidays, discounted veterinary care for your pets, and access to an online discount platform.Company OverviewMission Pet Health is a vet-owned and managed network of animal hospitals, named #2 on America's Top 100 Most Loved Workplaces® list and #1 in vet care four years running. It was founded in 2017, and is headquartered in Novi, Michigan, USA, with a workforce of 10001+ employees. Its website is https://missionvetpartners.com/.