[Remote] Recruitment Marketing Digital Specialist

Note: The job is a remote job and is open to candidates in USA. Alliance Animal Health is a fast-growing Veterinary Service Organization seeking a Recruitment Marketing Digital Specialist to enhance their hiring efforts across a network of veterinary hospitals. This role focuses on attracting top veterinary talent through effective recruitment marketing campaigns, job board management, and employer branding initiatives.ResponsibilitiesPartner closely with the Recruitment Marketing Manager and Talent Acquisition to execute recruitment marketing campaigns supporting Alliance Animal Health hospitals and corporate hiring initiatives, leveraging performance marketing strategies across major job boardsAssist with job advertising strategies across major job boards, veterinary-specific platforms, social media, and digital sourcing channels, incorporating audience targeting, segmentation, and keyword-driven approachesSupport paid campaign execution, sponsored job postings, and recruitment-related promotional effortsCoordinate campaign timelines, content updates, and posting schedules to support hiring priorities, ensuring alignment with campaign lifecycle management and funnel optimization goalsCollaborate with Talent Acquisition Partners and hospital leaders to ensure recruitment campaigns align with hiring needs, candidate personas, and conversion objectivesCreate, post, edit, and maintain job advertisements within the ATS and external job boards, ensuring optimized distribution across aggregators and search platformsOptimize job postings using SEO and recruitment marketing best practices to improve search rankings, visibility, click-through rates (CTR), and application conversion ratesEnsure postings are accurate, brand-aligned, and compliant with company standards, while maintaining keyword-rich, search-optimized content and consistent messagingMonitor posting performance and assist with troubleshooting job board or vendor-related issues, using platform analytics and performance insightsSupport recruitment marketing reporting by tracking posting activity and source effectiveness, including KPIs such as impressions, clicks, applies, and cost-per-applicant (CPA)Assist in maintaining consistent employer branding across recruitment touchpoints, ensuring a cohesive and optimized digital candidate experienceSupport the development of recruitment marketing materials, hiring event promotions, social content, and candidate-facing communications, optimized for engagement, discoverability, and conversion across channelsHelp coordinate recruitment storytelling initiatives including testimonials, hospital highlights, and recruitment collateral, leveraging content marketing and SEO best practicesPartner with the Marketing and Talent Acquisition teams to help elevate the Alliance Animal Health employer brand, expanding digital reach, engagement, and organic visibilityTrack recruitment marketing metrics including applicant flow, source effectiveness, and campaign engagement, using performance analytics to inform optimizations and improve ROIAssist with reporting and recruitment marketing dashboards, analyzing trends across campaign, channel, and funnel performanceMaintain recruitment marketing calendars, documentation, and vendor coordination, ensuring alignment with campaign planning and execution workflowsSupport ongoing process improvements and recruiting operations initiatives, with a focus on campaign optimization, automation, and scalable marketing operationsSkillsBachelor's degree in Marketing, Communications, Human Resources, Business, or related field preferred1–3 years of experience in digital marketing, growth marketing, recruitment marketing, paid media, or talent acquisition marketingHands-on experience with campaign optimization, performance analytics, or SEOExperience working with Applicant Tracking Systems (ATS) and online job distribution platforms preferredExperience with digital platforms such as Indeed, LinkedIn, Google Ads, or similar paid and organic acquisition channelsExperience supporting campaign execution and reporting analytics is a plusAbility to balance creative thinking with analytical, data-driven decision-makingStrong organizational skills with the ability to manage multiple priorities and deadlinesExcellent written communication, editing, and proofreading skillsProficiency in Microsoft Office and/or Google WorkspaceStrong attention to detail and ability to manage multiple concurrent campaigns in a fast-paced environmentExperience supporting multi-location or healthcare/veterinary recruiting environments preferredFamiliarity with Indeed, LinkedIn, iHire, or other recruitment advertising platformsExperience with SEO tools, keyword research, or digital campaign optimization platforms is a plusStrong understanding of performance metrics (CTR, CPA, conversion rate), attribution models, and full-funnel marketing strategiesUnderstanding of recruitment marketing, employer branding, and social media best practicesCompany OverviewAlliance Animal Health is a multi-site owner, operator, and business partner to veterinarians across the United States. It was founded in 2016, and is headquartered in Stamford, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://allianceanimal.com/.