[Remote] Program Manager, Direct Response Philanthropy

Note: The job is a remote job and is open to candidates in USA. The University of Texas MD Anderson Cancer Center is dedicated to Making Cancer History® through impactful marketing initiatives. The Program Manager, Direct Response Philanthropy, guides the development and execution of fundraising campaigns, overseeing the full lifecycle from strategy to implementation while collaborating with various internal stakeholders.ResponsibilitiesIn partnership with Direct Response leadership, develops and manages the direct response program roadmap, including campaign calendars, channel strategy and performance goalsServes as the Direct Response team lead in content development and selection for campaigns, closely collaborating with key institutional stakeholders to incorporate best practices and institutional priorities to develop a varied content strategyLeads project meetings, ensuring integration and information sharing between Direct Response, the rest of Marketing and other internal and external teamsEnsures content and creative design align with UT MD Anderson’s brand standards, approved style guide and messaging strategiesMonitors and reports on program KPIs such as response rates, acquisition cost, retention and other key analyticsClosely collaborates with Brand Health to identify trends, insights and opportunities for optimizationWorks with Direct Response leadership, the Brand Health team and agencies to test and refine creative, offers and channel mix to maximize resultsDrives cross-functional collaboration by aligning across Institutional Affairs, Philanthropy and other internal teams, ensuring integration of insights into strategy and executionEstablishes and manages overarching calendar and timelines for all direct response program deliverablesManages the routing processes for all direct marketing, Annual Fund, planned giving, event marketing and email campaigns, ensuring clear and streamlined communication of campaign goals, objectives and timelinesEnsures flawless execution of campaigns, coordinating with internal teams and vendors to meet deadlines and deliverablesManages relationships with external agencies and production vendorsSupports the preparation of executive-level updates, dashboards and presentations on program performance and recommendationsImplements and upholds UT MD Anderson’s brand standards and messaging guidelinesWorks to ensure an efficient process and compliance with other internal guidelines to protect and promote the UT MD Anderson brand to the highest standardsDevelops schedules and agendas, and coordinates agency meetingsRemains organized, pays strict attention to detail and meets budget and deadlinesSupports Direct Response leadership in the management of vendors/agency partners, ensuring accountability for contracts, budgets, timelines and quality of deliverablesTracks expenses against approved budget, ensuring direct response agencies stay within scope and budget and invoice accurately and in a timely fashionSupports Direct Response and Marketing leadership in budget forecasting throughout the fiscal yearWorks with Institutional Affairs Finance to request purchase orders and track expenses against the purchase ordersCoordinates and participates in RFP selection process for Marketing-owned contracts, as well as participates when required in other Institutional Affairs-led RFPsParticipates in the selection of new team membersMentors employees and colleagues, actively sharing business, marketing, fundraising and professional skillsAttends regular departmental, team and divisional events and meetings, some of which require onsite and in-person attendance and participates in internal and external professional development activitiesHas the ability to manage a Program Marketing CoordinatorProvides service to our internal stakeholders, agencies and vendors in a reliable, responsive, safe, friendly and courteous mannerPromotes collegiality to internal and external colleagues and teams by demonstrating respect and professionalism to others at all timesMeets time and attendance expectations and responds to requests in a timely manner, communicating expectations for procedures, timing, and project deliverables to coworkersManages selected administrative functions of Direct Response team, including maintaining calendars, scheduling meetings and capturing key notes/takeaways for assigned projects and assisting with meeting preparationsRemains flexible and performs other duties as assigned, based on a workflow that is ever-changing and responding to the needs of team membersSkillsBachelor's Degree Communications, fundraising, marketing or related fieldFive years project management experience in marketing, communications and advertisingExperience supporting marketing-led fundraising campaignsExperience using fundraising analytics platforms to measure results and improve performanceCurrent residence in, or plans to relocate to, the State of TexasBenefitsPaid employee medical benefits (zero premium) starting on first day for employees who work 30 or more hours per weekGroup Dental, Vision, Life, AD&D and Disability coveragePaid time off (PTO) and Extended Illness Bank (EIB) paid leave accrualsPaid institutional holidays, wellness leave, childcare leave, and other paid leave programsTuition Assistance Program after six months of serviceTeachers Retirement System defined-benefit pension plan and two voluntary retirement plansEmployer paid life, AD&D and an illness-related reduced salary pay programExtensive wellness, recognition, fitness, employee health programs and employee resource groupsReferral Bonus Available?Relocation Assistance Available?Company OverviewThe University of Texas MD Anderson Cancer Center is one of the world’s most respected centers devoted exclusively to cancer patient care, research, education and prevention. It was founded in 1994, and is headquartered in Houston, Texas, USA, with a workforce of 10001+ employees. Its website is https://www.mdanderson.org/.