[Remote] Program Manager, Digital Engagement

Note: The job is a remote job and is open to candidates in USA. Mitratech is a team of innovators focused on building world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. They are seeking a strategic, data-driven Program Manager of Digital Engagement to lead their B2C and client digital engagement strategy across the full customer lifecycle, driving awareness, onboarding, engagement, retention, and lifetime value through personalized digital experiences.ResponsibilitiesDevelop and execute a comprehensive B2C digital engagement framework and customer adoption strategy aligned to company customer engagement objectivesPartner with teams to identify opportunities to increase product usage, engagement and customer healthOversee digital customer programs across email, SMS, push notifications, in-app messaging, social, and web personalizationDefine segmentation frameworks and personalization strategies to improve engagement and relevanceDesign lifecycle journeys from acquisition through retention and advocacyOptimize programs that accelerate customer onboarding, engagement, win-back, and loyaltyIncrease customer lifetime value (LTV) through data-informed engagement tacticsEstablish KPIs and reporting dashboards to measure engagement, retention, and revenue impactLeverage customer feedback, A/B testing, experimentation, and behavioral analytics to continuously optimize digital engagement programsTranslate data insights into actionable strategies and executive-level reportingSkills5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagementExperience driving customer adoption, retention, engagement or lifecycle programs in SaaS technology, insurance, healthcare, retail, or consumer tech industriesExperience building and scaling digital customer journeys and engagement programsHands on experience with customer engagement and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight Journey Orchestrator, Send Grid, etc.)Strong analytical skills with hands-on experience in experimentation and performance optimizationExperience building cross-functional programs and initiatives in a fast-paced environmentFamiliarity with customer data platforms (CDPs), behavioral analytics tools, and personalization enginesStrong communication, presentation, and management skillsExceptional self-starter skills and ability to manage issues and projects to completionProven leadership, oral/written communication, and problem-solving skillsSolid PC skills including thorough knowledge of MS Word, PowerPoint, ExcelAbility to explore ways to improve and promote quality, accuracy, and thoroughnessBachelor's degree (B. A.) from four-year college or university; or equivalent combination of education and experienceExperience with Pendo and engaging with customers through a digital platform is a plusBenefitsHealth, Dental & Vision Insurance *401 (k) + Employer Match *Unlimited PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days OffSTD, LTD & Group Life InsurancePaid Parental LeavePet InsuranceFSA & HSA OptionsEmployee Assistance ProgramRemote WorkCareer Advancement & Professional Development OpportunitiesEmployee RecognitionLinkedIn Learning PlatformCompany OverviewMitratech is a proven technology partner for corporate legal departments, risk & compliance teams, and HR professionals. It is a sub-organization of Ontario Teachers' Pension Plan. It was founded in 1987, and is headquartered in Austin, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.mitratech.com.