[Remote] Product Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Sprinklr is the definitive AI-native platform for Unified Customer Experience Management, empowering brands to deliver extraordinary experiences. The Product Marketing Specialist will own the cross-suite AI narrative, ensuring that AI capabilities are positioned as key differentiators across Sprinklr's Marketing, Voice of Customer, and Service product lines.ResponsibilitiesDevelop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suitesDefine how Sprinklr's AI capabilities are positioned as platform-wide differentiators – not just product featuresCreate a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders)Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communicationsContinuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoptionWork closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategyIdentify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insightsBuild cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutionsAct as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioningContribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suitesSupport GTM strategy for AI-specific launches (e.g., new AI Agents, Copilot capabilities, platform AI enhancements) in coordination with suite PMMsDevelop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductionsBuild AI-focused sales plays that help field teams lead with AI as a platform differentiatorPartner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional marketsBuild Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content – POVs, whitepapers, blogs, webinar briefsTrack and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities? Where does Sprinklr differentiate?Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay aheadSupport analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC)Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadershipDevelop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworksCreate L1-L3 AI enablement content – executive-level narratives for C-suite conversations, technical deep dives for AI Architects and platform evaluatorsOwn AI-specific website messaging strategy and ensure platform AI capabilities are prominently and compellingly positionedBuild demo libraries showcasing AI Agents and Copilots in action across Marketing, VoC, and Service scenariosSkills5–8 years of experience in Product Marketing, Technical Marketing, or a closely related role with a strong focus on AI, ML, or AI-native SaaS platformsAI background – Deep understanding of modern AI architectures and ability to translate them into market-facing narrativesB2B SaaS experience – Prior experience marketing enterprise SaaS products, ideally in CX, marketing technology, or AI-powered platformsStrong cross-functional collaboration skills – Comfortable working alongside multiple Product Marketing Managers/ leads and aligning on shared narratives without formal authorityExceptional storytelling skills – Ability to make complex AI concepts accessible and compelling for both technical and business audiencesAnalytical and data-driven – Uses market research, competitive intelligence, and win/loss data to inform positioning decisionsProficient in agentic frameworks, with the ability to apply them to automate work and improve team-wide efficiencyBenefitsDiscretionary bonus planCommission planEquity plan401k plan with 100% vested company contributionsFlexible paid time offHolidaysGenerous caregiver and parental leavesLife and disability insuranceHealth benefits including medical, dental, vision, and prescription drug coveragePaid time off to recharge and spend time with loved onesVoluntary healthcare coverage in countries where applicableOpen Mentoring ProgramCompany OverviewSprinklr provides enterprise software for customer experience management. It was founded in 2009, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.sprinklr.com.Company H1B SponsorshipSprinklr has a track record of offering H1B sponsorships, with 16 in 2025, 9 in 2024, 13 in 2023, 12 in 2022, 16 in 2021, 12 in 2020. Please note that this does not guarantee sponsorship for this specific role.