[Remote] Product Marketing, New Verticals

Note: The job is a remote job and is open to candidates in USA. Clay is a company focused on helping organizations turn growth ideas into reality through creativity and unique strategies. They are looking for a Product Marketer to develop a playbook for expanding into new verticals, partnering with sales and partnerships teams to tailor their offerings for specific industries such as financial services and real estate.ResponsibilitiesBuild Clay's new verticals playbook - Develop the positioning, use cases, and assets that help Clay expand beyond our core customer baseDevelop vertical-specific positioning and messaging - Translate Clay's capabilities into the language and use cases that resonate with customers in each target verticalCommunicate ROI in customer language - Build positioning and assets tightly aligned with the real outcomes that customers in each vertical care aboutCollaborate across Partnerships and Sales - Work closely with our Partnerships team and specialized sales motion to package Clay for portfolio companies and direct prospects in target verticalsBring vertical playbooks to core sales - Translate learnings from each new vertical into top-of-funnel programs and assets the broader Sales team can runPrioritize for leverage, not coverage - Identify which verticals are highest-leverage to start with, and move from one to the next quicklyBuild repeatable, not bespoke - Create reusable frameworks rather than over-optimizing for individual firm or customer needsBring vertical feedback back to EPD - Surface vertical-specific product gaps when justified, and partner with Product to close themUse AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effectiveSkills5+ years of professional experience, with 3+ years in product marketingDemonstrated 0 → 1 experience standing up a new industry, business unit, or personaStrong positioning and messaging craft, with the ability to communicate ROI in language the customer cares aboutStrong visual design craft — you can tell a story visually in slides and ship a great one-pagerCommercial acumen — you prioritize the work that matters and quickly understand how GTM works in different verticalsBackground in banking, private equity, consulting, or growth/financeExperience working in or selling into financial services, real estate, or other non-tech verticalsBenefitsAll employees can work for free with world-class coaches who specialize in creativity, management, and more.Company OverviewClay is an AI-driven sales and marketing company that equips growth and sales teams with customer data and automated workflows. It was founded in 2017, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://clay.com.Company H1B SponsorshipClay has a track record of offering H1B sponsorships, with 10 in 2025, 5 in 2024, 2 in 2023, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.