[Remote] Product Marketing Manager - SaaS/ISVs

Note: The job is a remote job and is open to candidates in USA. NMI is a trusted payment software company developing solutions for mobile, online, and in-store transactions. They are seeking a strategic and execution-focused Product Marketing Manager to lead the go-to-market strategy for their embedded payments solutions targeting ISVs and SaaS platforms, ensuring effective messaging and positioning to drive adoption and revenue growth.ResponsibilitiesOwn ISV / SaaS Go-to-Market StrategyLead positioning and messaging for NMI’s embedded payments solutions across ISV and SaaS segmentsDefine clear value propositions for technical buyers (CTOs, developers, product leaders) and commercial buyers (founders, GMs, revenue leaders)Develop differentiated narratives that articulate why NMI is the platform of choice for embedding paymentsPartner with Product Management to influence roadmap decisions using market insights and competitive intelligence.Be the customer and go-to-market expert to drive adoption of our platformDrive Product Launches & Market AdoptionLead end-to-end go-to-market execution for new products, features, and enhancementsCollaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch executionCreate launch plans, enablement materials, customer-facing messaging, and internal readiness programsSupport product-led growth initiatives by aligning messaging with onboarding flows, documentation, and developer experiencesDeeply Understand the ISV EcosystemServe as the in-house expert on ISV and SaaS buyer personasConduct market research to understand trends in embedded finance, developer tooling, PayFac models, and platform monetizationMonitor competitors and evolving market dynamics to refine NMI’s differentiation strategyTranslate ecosystem shifts into actionable messaging and strategic recommendationsBuild Sales & Channel EnablementDevelop high-impact sales enablement tools, including pitch decks, battlecards, case studies, messaging frameworks, ROI narratives, solution narratives and use casesHelp sales articulate technical value in commercial terms — and commercial value in technical credibilitySupport lifecycle messaging that drives adoption, expansion, and retention among ISV partnersPartner with channel marketing to equip ISOs and reseller partners with compelling ISV-focused messagingInfluence Product & Business StrategyUse competitive insight and customer research to influence product packaging, pricing, and positioning decisionsBuild business cases to support new market opportunitiesDrive alignment across product, engineering, and commercial teams around target segments and growth strategyClear, differentiated positioning in the embedded payments marketStrong adoption of new product launches across ISV and SaaS partnersIncreased pipeline contribution and revenue impact from embedded payments solutionsSales teams confidently articulate NMI’s value to software companiesProduct decisions informed by real customer and market insightDrive thought leadership and solution storytellingSynthesize customer and market insights into repeatable narratives and frameworks for internal and external usePartner with content and comms to produce thought leadership (whitepapers, POVs, benchmark reports, keynote,, webinars)Contribute to company and industry initiatives (webinars, events, analysts, partners)Skills5–8+ years of B2B product marketing experience in SaaS, fintech, payments, or developer-focused platformsDirect experience marketing to ISVs, SaaS platforms, or developer ecosystemsStrong understanding of embedded platforms, APIs, SDKs, and product-led growth modelsProven success leading cross-functional product launchesAbility to translate complex technical concepts into compelling business valueExperience supporting both product-led and sales-assisted buying journeysStrong storytelling, messaging, speaking and content development skillsBachelor degree in Marketing or other related field, MBA a plusStrategist - You combine classic strategic marketing skills with experience in multi-channel marketing/distribution, have perspective, and can see and discuss multiple aspects and impacts of issues and project them into the futureStrong external and internal leader – You collaborate well cross-functionally with key internal partners, work effectively with external partners to identify potential joint marketing opportunities, and have a willingness to learn and coachBusiness Savvy - You possess a technical understanding of software and the payments space, have a high degree of business acumen, and provide consistent, accurate informationMaster Communicator - You have the ability to distill complex and difficult information into easy to understand communications. In other words, you can easily 'de-geek the speak' with your exceptional creative and communication skillsInfluencer - You have demonstrated superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partnersFlexible - You not only cope with change, you thrive on it and can shift gears comfortablyDriven - You are results-oriented with a positive outlook and a clear focus on quality and business performanceSolution Oriented - You have the ability to identify and creatively solve complex problemsPersonable - You are positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team membersCourageous and Ethical - You possess professional courage, steadfastly persevere through challenges, are ambitious while humble, have high standards for ethics and integrity, and do the right things the right wayExperience in payments technology, embedded finance, or PayFac ecosystemsExperience managing complex projects with multiple stakeholdersExperience with developer marketing principles and PLG motionsExperience in driving pricing and packaging strategy in SaaS environmentsBenefitsCompetitive compensationFlex PTO PolicyHealth, Dental and Vision InsuranceLife, ADD, Short-term and Long-term Disability insurance401k matching up to 4% after two months of serviceFlexible Spending Account13 Paid HolidaysBonusly colleague rewardEmployee referral programPaid Parental LeaveCompany OverviewNMI is powering the next generation of embedded payments with its modular payment acceptance platform and industry-leading gateway. It was founded in 1998, and is headquartered in Schaumburg, Illinois, US, with a workforce of 201-500 employees. Its website is http://www.nmi.com.