[Remote] Product Marketing Manager – Next.js & Modern Web

Note: The job is a remote job and is open to candidates in USA. Pantheon is a WebOps Platform that powers numerous websites for clients like Google and Doctors Without Borders. They are seeking a Product Marketing Manager to bridge product teams and the market, focusing on go-to-market strategies and execution for Next.js hosting and modern frontend capabilities.ResponsibilitiesDeeply understand our target buyers — with a focus on JavaScript developers, frontend engineers, and digital agencies building on Next.js — and own the ongoing development of buyer personas and ICP definitions (including pain points, decision-making criteria, and "jobs to be done"). You'll build directly on existing persona and ICP work already underwayConduct focused, tactical competitive research on the Next.js hosting and modern web deployment landscape — with a sharp eye on Vercel, Netlify, and self-hosted alternatives — and track competitor messaging shiftsOwn the creation and maintenance of internal competitive deliverables, such as battlecards, teardowns, and comparison guides, ensuring Sales and Marketing are equipped to win against key competitors in the Next.js spaceOwn the tactical creation of clear, concise messaging that translates Next.js-specific capabilities — managed infrastructure, multidev environments, CMS integrations, and enterprise-grade operations — into quantifiable customer benefits and compelling value propositionsCreate and maintain high-impact core product content, including website copy, Next.js feature pages, data sheets, and customer case studies, ensuring messaging clarity and accuracy across all platformsDrive and coordinate cross-functional activities (Sales, Marketing, CS) that accelerate Next.js adoption post-GA — including SDR enablement kits, CSM outreach playbooks, and ongoing campaign supportSupport demand-gen and awareness programs such as LinkedIn Live sessions, developer-focused events, and content series that showcase Pantheon's Next.js capabilities in actionMonitor adoption and usage metrics, providing actionable feedback to Product and Sales teamsPartner closely with Sales and SDR teams to develop and maintain high-impact tactical assets — email sequences, talk tracks, objection handlers, FAQ docs, demo presentations, and customer case studies — that equip every customer-facing teammate to sell Next.js confidentlyCollaborate with the Customer Success team to build outreach playbooks and lifecycle content that drive Next.js adoption and expansion among existing customersWork closely with Product Management to review Next.js feature functionality and ensure a clear, market-ready articulation of all new capabilitiesSkills3+ years of experience in Product Marketing, preferably in B2B SaaS, developer tools, or WebOps/hosting platformsWorking knowledge of Next.js, React, and the modern frontend ecosystem — enough to credibly engage developers, understand technical trade-offs, and translate them into market-facing narrativesBachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)Demonstrated ability to execute multiple concurrent GTM programs and effectively translate complex technical conceptsExceptional written and verbal communication skills, with a talent for translating technical specifications into clear, concise, and persuasive marketing copyHighly collaborative and comfortable working across multiple teams, including technical and non-technical stakeholdersExperience marketing products built on Drupal or WordPress, or in a headless/hybrid CMS contextFamiliarity with JAMstack, edge infrastructure, or CDN conceptsExperience with developer-focused content programs (LinkedIn Live, webinars, technical blog series)Proficiency with Salesforce, AmplitudeBenefitsIndustry competitive compensation and equity planFlexible time off, sick days, and 13 paid holidaysComprehensive medical insurance including Health, Dental and VisionPaid parental leave (plus fertility, adoption and other family planning benefits)In-office workspace (San Francisco)Monthly allowance for wellness, reading and access to LinkedIn Learning for continued developmentEvents and activities both team-based and company wide that inspire, educate and cultivateThis position also offers a performance bonus based on company performanceCompany OverviewPantheon is a website operations platform that provides custom application services. It was founded in 2010, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://pantheon.io.