[Remote] Product Marketing Manager, Hardware

Note: The job is a remote job and is open to candidates in USA. PAR Technology Corporation is a leader in restaurant technology, empowering brands worldwide with innovative solutions. They are seeking a Product Marketing Manager to own the messaging and positioning for PAR’s hardware portfolio and services, translating technical capabilities into operator value.ResponsibilitiesDevelop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership)Translate technical specifications into operator value across enterprise and mid-market segmentsBuild a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narrativesOwn the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control)Identify competitive positioning opportunities against alternative service providers and OEM-direct offeringsPartner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadencesAlign launch and campaign strategy with Product and Sales for new service tiers or coverage expansionsProduce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and servicesDevelop talk tracks that connect service capabilities to operator risk reduction and total cost of ownershipPartner with Sales leadership to identify gaps in field readiness and close them with targeted enablementTrain the FAST and FAM teams on what services is, how we position ourselves, and how we sell todaySupport pricing and packaging conversations with positioning clarity and competitive contextLead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotesDevelop co-sell messaging and joint narratives that articulate combined value for shared operator prospectsCreate partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platformCollaborate with ISV partners on launch coordination, solution briefs, and field-ready collateralProvide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrativeServe as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product claritySupport international launches or initiatives where product marketing input is requiredRun win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the fieldMaintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendorsSkills4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technologyExperience marketing physical products, services portfolios, or platform ecosystemsProven track record crafting differentiated messaging that drives adoption and pipelineStrong grasp of competitive analysis, positioning, and buyer segmentationComfortable working with technical product specifications and translating them into operator valueConfident communicator across all levels, from sales calls to executive briefingsSelf-directed and thrives in fast-paced, cross-functional environmentsExceptional storyteller who can translate complexity into clarityExperience marketing to restaurant operators, QSR brands, or fast-casual chainsExperience with ISV partner marketing or marketplace ecosystemsFamiliarity with the hardware lifecycle: sale, deployment, repair, refreshInternational market experience or exposure to global GTM motionsCompany OverviewPAR Technology creates and markets products that help restaurant and retail operators. It was founded in 1968, and is headquartered in New Hartford, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.partech.com.