[Remote] Product Marketing Manager - Gale (Remote)

Note: The job is a remote job and is open to candidates in USA. Cengage is a global education technology company dedicated to enhancing the learning experience for students worldwide. The Product Marketing Manager will support product strategy execution and go-to-market readiness by translating market insights and customer needs into effective messaging and enablement assets, collaborating closely with Product Management, GTM teams, and Sales.ResponsibilitiesSupport go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teamsLead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM executionExecute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readinessShape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product ManagementDevelop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptionsPartner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting effortsOwn and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategyDrive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows. Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestonesSkillsWorking knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readinessAbility to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materialsEffective cross‑functional collaboration with strong day‑to‑day autonomy, proactively tackling issues and raising bigger risks or roadblocks that need broader alignmentProven ability to influence decision-making and direction across multiple cross-functional teams through insights and partnershipStrong written and verbal communication skills, with the ability to create concise, audience-appropriate product messaging and sales toolsExperience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demosStrong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partnersBachelor's degree in Marketing, Business, Communications, or a similar field, or equivalent practical experienceTypically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experienceBenefitsIn this position, you will be eligible to participate in the company’s discretionary incentive bonus program.This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.5% Annual: Individual TargetCompany OverviewCengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. It was founded in 1903, and is headquartered in Boston, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is https://www.cengagegroup.com/.Company H1B SponsorshipCengage has a track record of offering H1B sponsorships, with 2 in 2026, 17 in 2025, 6 in 2024, 21 in 2023, 19 in 2022, 16 in 2021, 56 in 2020. Please note that this does not guarantee sponsorship for this specific role.