[Remote] Product Marketing Manager - epocrates

Note: The job is a remote job and is open to candidates in USA. athenahealth is a company focused on creating accessible, high-quality, and sustainable healthcare solutions. They are seeking a Product Marketing Manager for their epocrates division to lead the go-to-market strategy and product positioning for their offerings.ResponsibilitiesOwn end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needsDefine positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagementDevelop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alikeLead product communications, including clinician- and client-facing releases, updates, and key announcementsCreate commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecyclePartner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiativesLead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiativesSkillsBachelor's degree, preferably in Marketing, Business, or related field5+ years of experience in product marketing, marketing strategy, or a related roleExperience in B2B SaaS, healthcare technology, ad tech, media, or platforms serving professional audiencesDemonstrated ability to translate complex product capabilities into clear, compelling market narrativesStrong understanding of go-to-market strategy, positioning, and launch executionComfort working across clinical, technical, and commercial stakeholdersExcellent written and verbal communication skillsExperience with healthcare providers, clinical workflows, or medical educationExposure to advertising products, media buying concepts, or sponsorship modelsExperience running advisory councils or customer research programsFamiliarity with pricing, packaging, or monetization strategyBenefitsCommuter supportEmployee assistance programsTuition assistanceEmployee resource groupsCollaborative workspacesFlexibilityBook clubsExternal speakersHackathonsCompany OverviewAthenahealth is a provider of medical practice automation and claims management software to medical groups and health systems. It is a sub-organization of Bain Capital. It was founded in 1997, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.athenahealth.com.