[Remote] Product Marketing Manager - Data Cloud

Note: The job is a remote job and is open to candidates in USA. Contentstack is on a mission to deliver the world’s best digital experiences through innovative content management and AI technology. They are seeking a Product Marketing Manager to lead the go-to-market strategy for their Data Cloud products, focusing on translating complex data capabilities into compelling narratives for enterprise clients.ResponsibilitiesOwn go-to-market strategy and execution for Lytics and Personalize product lines—from messaging and positioning to launch planning and sales enablementDevelop compelling product narratives that connect first-party data, audience segmentation, and real-time personalization to tangible business outcomes for enterprise buyersPartner closely with Product Management to translate roadmap priorities into market-ready messaging, release communications, and tier-based launch plansCreate and maintain sales enablement assets including product sales aids, battlecards, competitive intelligence briefs, ROI frameworks, and demo scriptsConduct competitive research on personalization and CDP vendors (e.g., Optimizely, Salesforce, Adobe, Sitecore) and deliver actionable positioning that helps the field winSupport customer-facing evangelism through small group demos, webinars, customer roundtables, and conference presentationsCollaborate with Demand Generation and Content Marketing to fuel campaigns with product-specific messaging, thought leadership content, and use-case narrativesInform product strategy by synthesizing field feedback, win/loss analysis, and market signals—and presenting recommendations to product and leadership stakeholdersDrive internal education on Data Cloud capabilities through enablement sessions, workshops, and documentation that help cross-functional teams speak confidently about our data and personalization storySkills2-8 years of experience in product marketing in B2B SaaS, martech, or digital experience platformsFamiliarity with data-driven marketing concepts: CDPs, first-party data strategy, audience segmentation, A/B testing, and personalizationStrong storytelling instincts—you can take a complex technical capability and turn it into a clear, buyer-friendly value propositionExperience creating go-to-market plans and sales enablement materials that directly support revenue teamsComfort working cross-functionally with Product, Sales, Customer Success, and Marketing peers in a fast-paced environmentExcellent written and verbal communication skills; you write crisp copy and present confidentlyAnalytical mindset—you're comfortable pulling insights from usage data, competitive research, and field feedback to inform your strategySelf-starter mentality with the ability to manage multiple projects and priorities independentlyExperience marketing CDP, personalization, or data/analytics productsBackground in headless CMS, composable architecture, or DXP platformsFamiliarity with enterprise sales cycles and complex buying committeesExperience supporting analyst relations (Gartner, Forrester, IDC) from a product marketing lensExposure to competitive intelligence programs or win/loss analysisSome travel is requiredYou value a fun, collaborative culture!BenefitsInteresting Work | We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities.We are a diverse and distributed team, but we like to stay connected.Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance.Company OverviewContentstack is a composable digital experience platform that offers digital experiences to enterprises. It was founded in 2018, and is headquartered in Austin, Texas, USA, with a workforce of 501-1000 employees. Its website is http://www.contentstack.com.