[Remote] Product Marketing Manager, Core Math

Note: The job is a remote job and is open to candidates in USA. Amplify is a leader in K–12 literacy, biliteracy, math, and science, helping teachers create inspiring learning experiences. The Product Marketing Manager, Core Math, will lead product marketing initiatives for Amplify Desmos Math, collaborating with cross-functional teams to ensure successful product adoption and market positioning.ResponsibilitiesExecute go-to-market (GTM) planning and execution for new product launches and feature updatesCollaborate with Product, Sales, and Marketing teams to ensure successful product adoptionIdentify strategic opportunities for the core math program, aligning tactics and strategies to achieve enterprise-level business goalsDevelop messaging, positioning, tools, and materials that highlight the value of our product in a competitive marketEnsure messaging consistency across all customer-facing touchpoints, including marketing and sales materialsCreate high-quality marketing materials, including case studies, white papers, webinars, and sales enablement toolsPartner with the Content and Growth Marketing teams to strategize and execute campaigns that drive MQLsSupport messaging on Amplify.com for the program by collaborating with the web team to optimize key pages for SEO and conversionWork closely with Sales to develop training, resources, and tools that support effective sales campaigns, adoptions, and implementationsParticipate in market research projects (e.g., surveys, conjoint studies, etc.) in partnership with the market research team to understand broader market dynamicsAnalyze industry trends, the competitive landscape, and customer insights to inform product positioning and sales/marketing strategiesDevelop a deep understanding of math education market dynamics and issues, becoming a market expert for the marketing, product, and sales teamsAct as an internal advocate for our buyers’ and customers’ interests, informing product strategy, sales strategy, and full-funnel marketing campaignsSkillsBachelor's degree3+ years of experience in product marketingProven ability to manage multiple projects simultaneouslyExceptional writing skills with a strong attention to detail (grammar, punctuation, phrasing, and structure)Technical proficiency and experience with Google SuiteSelf-directed and motivated, with the ability to work independently and collaboratively with a teamPrior experience in education, EdTech, or education publishingProficiency with Adobe Creative Suite and WordpressBenefits401(k) planCompetitive health insurance and mental health optionsBasic life insurancePaid time offParental leaveAccess to best-in-class development programsAnnual discretionary bonus that rewards individual and company performanceCompany OverviewAmplify helps teachers bring delight and rigor to students every day. It was founded in 2000, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.amplify.com.