[Remote] Product Marketing Manager, Agent & Application Experiences

Note: The job is a remote job and is open to candidates in USA. Alteryx is a leader in data, automation, and AI, transforming how businesses operate. The Senior Product Marketing Manager for Agent & Application Experiences will develop and execute the go-to-market strategy for Alteryx's innovative product portfolio, focusing on agentic AI capabilities and driving adoption across various segments.ResponsibilitiesOwn the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server, defining positioning, messaging, and go-to-market plays that articulate how Alteryx serves as the business logic backbone for agentic AI systemsDevelop persona-specific narratives for data engineers, IT architects, and AI/ML teams that demonstrate how Agent Studio and MCP Server enable governed, scalable automation at the enterprise levelPartner with Product Management to shape the agentic AI roadmap narrative, translating headless AYX capabilities and workflow orchestration features into compelling customer-facing storiesBuild launch plans, sales enablement materials, and technical content for new Agent Studio and MCP Server capabilities, equipping GTM teams to drive trial and adoptionMonitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling—surfacing insights that sharpen positioning and battlecard strategiesRepresent Alteryx in conversations with agentic AI ecosystem partners, positioning our platform as a trusted integration layer within broader AI orchestration architecturesOwn the go-to-market strategy for App Builder, positioning it as the fastest, most governed path for analysts and workflow builders to deploy Alteryx solutions as shareable, scalable business applicationsDevelop messaging that speaks to both builders (analysts, data engineers) and application consumers (line-of-business leaders, IT stakeholders) who depend on App Builder’s no-code/low-code application layerCreate launch and enablement materials for App Builder updates, ensuring Sales, Partner, and Customer Success teams can confidently articulate value and competitive differentiationIdentify and develop customer champions who have built high-impact applications, turning their stories into case studies, event presentations, and community contentPartner with Platform PMM to ensure App Builder is consistently woven into the broader Alteryx One narrative and agent-ready application storyDefine and maintain the positioning and messaging framework for Auto Insights, articulating its differentiated value in delivering automated, actionable intelligence without requiring data science expertiseDevelop use-case-driven content—including demos, customer stories, blog posts, and sales decks—that illustrates Auto Insights’ business impact across key industries and buyer personasPartner with Demand Generation to build pipeline campaigns highlighting Auto Insights’ capabilities in automated analysis, anomaly detection, and natural language storytellingBuild early positioning and messaging for AI Skills as the portfolio evolves, partnering closely with Product to define the narrative ahead of general availabilityWork with Customer Success and Product to identify highest-value adoption moments and build programs that accelerate feature discovery and stickiness across the portfolioDevelop and maintain a cohesive Agent & Application Experiences portfolio narrative that connects Agent Studio, MCP Server, App Builder, Auto Insights, and AI Skills into a unified, differentiated story about enterprise agentic AILead thought leadership programs—including executive content, event keynotes, analyst briefings, and partner narratives—that position Alteryx as a leader in enterprise AI orchestration and intelligent automationPartner with Product Strategy and Corporate Marketing to integrate Agent & Application messaging into company-level positioning, campaign themes, and brand storytellingDefine and track adoption, awareness, and revenue metrics for the portfolio, delivering regular insights and recommendations to senior leadershipAct as the internal intelligence hub for agentic AI market trends, competitive moves, and customer sentiment—synthesizing inputs from analysts, customers, sales, and community to continuously sharpen strategyDevelop a comprehensive enablement curriculum for Agent & Application Experiences, including positioning guides, competitive battlecards, discovery question frameworks, and objection handling playbooksPartner with Revenue Enablement to deliver training programs that build seller confidence in articulating AI agent and application value propositionsCreate and maintain customer-facing demo assets, solution briefs, and ROI frameworks that support the full sales cycle from awareness through closeEngage regularly with field teams—including AEs, SEs, and Partners—to gather feedback on messaging effectiveness and continuously evolve materials based on real-world conversationsSkills7+ years of product marketing experience in a B2B SaaS environment, with significant experience marketing AI, automation, analytics, or data platform productsDemonstrated ability to build and execute go-to-market strategies for complex, technical products across multiple personas and market segmentsDeep understanding of the enterprise AI, agentic automation, or analytics market landscape—including key competitors, analyst perspectives, and buyer dynamicsExceptional messaging and storytelling skills; ability to translate sophisticated agentic AI and workflow automation capabilities into clear, compelling narratives for both business and technical audiencesTrack record of collaborating effectively with Product Management, Sales, Customer Success, and Demand Generation teams in a fast-paced environmentExperience with launch planning, sales enablement, and analyst relations for enterprise software productsComfortable working with product usage data, pipeline metrics, and campaign analytics to measure impact and guide strategyGenuine curiosity about AI agents, orchestration frameworks, and enterprise automation—you stay current on emerging trends and bring strong points of view into your workExperience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantageBenefitsTarget annual bonus of 15% of base salary, based on individual and company performanceA monthly Connectivity Plus stipend of $150 to support remote work-related expensesAn annual $200 home office reimbursementMedical, dental, and vision coverage401(k) with company matchPaid parental leave, caregiver leave, and flexible time offMental health support and wellness reimbursementCareer development and education assistanceCompany OverviewAlteryx is a leading provider of an end to end data science & analytics platform for the enterprise It was founded in 2011, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is https://alteryx.com.