[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory. As a Product Marketing Manager, you will build B-Stock’s product growth function, focusing on feature adoption and platform engagement while collaborating with Marketing, Product, and Analytics teams to drive measurable outcomes.ResponsibilitiesProactively identify the most important problems to solve across the buyer product experience; define goals for product growth that align with company-wide marketing initiativesOwn the Go-To-Market (GTM) strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics and hold yourself accountable for delivering against themDevelop and maintain a product growth roadmap—a prioritized view of GTM initiatives and adoption programs—and align stakeholders in Product, Analytics, and Lifecycle Marketing around itWork through roadblocks with minimal guidance; set high standards for the quality and impact of your workDevelop a deep understanding of B-Stock’s buyer segments, how they shop, and what drives repeat platform engagementBuild and maintain buyer personas that capture behavioral patterns and feature usage to sharpen product positioning and campaign briefsBrief Lifecycle Marketing on feature launches with clear audience targeting rationale, key messages, and behavioral triggersGenerate hypotheses about buyer behavior and feature adoption to structure a logical analytical approach and identify needed dataPartner with Analytics to define shared measurement frameworks (e.g., aligning on definitions for 'activated' or 'engaged') and build visibility into feature adoption metricsDemonstrate strong quantitative and qualitative judgment in decision-making—pull reports, interpret cohort analyses, and make evidence-based recommendations independentlyTrack post-launch performance for every feature GTM; surface insights back to Product and Analytics with clear recommendationsServe as a buyer marketing partner to the Product team by participating in sprint reviews and roadmap planning, synthesizing behavioral data, and advocating for buyer-facing improvementsCo-own the measurement infrastructure for product growth with Analytics, including aligning on definitions, building dashboards, and identifying instrumentation gapsMaintain clear and productive handoffs with Lifecycle Marketing: provide the brief (what to promote, to whom, and why), with Lifecycle owning channel execution (including in-app messaging)Share behavioral signals from product data with Lifecycle Marketing for targeting, reactivation, and retention programsCollaborate and communicate effectively across Marketing, Product, and Analytics in service of shared goals; attend sprint reviews and product forums to build trust with Product and Engineering partnersSkills4+ years of product marketing, growth marketing, or closely related experience, ideally in a B2B marketplace, SaaS, or e-commerce environmentDemonstrated track record of launching product features and driving measurable adoption outcomes—you define the metrics, own the GTM, and report on resultsStrong data fluency: you can generate hypotheses, structure an analytical approach, and make evidence-based decisions; experience working directly with Analytics or Data teams is a plusCross-functional collaboration skills with Product and Engineering teams in an agile environmentExperience briefing a lifecycle, CRM, or demand generation team on product-driven campaignsExcellent written communication—you can translate complex platform behavior into crisp, buyer-centric messaging and equally clear internal briefsHigh standards for your own work; you proactively identify the most important problemsFamiliarity with tools such as Salesforce, Amplitude, Jira, Braze, or similar CRM/analytics platformsExperience with landing page optimization or conversion rate experimentationA background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industriesExposure to SEO/AEO content strategy as it relates to product discoveryBenefitsCompetitive compensation packages, including bonus and optionsMedical, Dental, and Vision benefitsPaid Time Off, telecommuting, and matching 401(K)Support for continuing educationTeam offsites, social events, and extracurricular activities are a stapleSnacks, drinks, and the occasional box of donutsCompany OverviewB-Stock is the world's largest B2B recommerce platform and system of record for all resale. It was founded in 2008, and is headquartered in Belmont, California, USA, with a workforce of 201-500 employees. Its website is http://bstock.com.