[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Upserve is rebuilding the restaurant POS platform for independent full-service restaurants, aiming to improve service and operational efficiency. They are seeking a Product Marketing Manager to define and communicate the value of their platform, focusing on product positioning, competitive strategy, and sales enablement.ResponsibilitiesDefine and evolve Upserve’s positioning across restaurant POS, payments, reporting, guest intelligence, and operational workflowsDevelop clear, differentiated messaging against all other restaurant technology competitorsTranslate product capabilities into business outcomes for restaurant operatorsBuild and maintain pitch decks, one-pagers, battlecards, ROI calculators, demo narratives, and objection-handling frameworksPartner with Sales leadership to improve competitive positioning, discovery conversations, and conversion ratesSupport onboarding and enablement for BDRs, AEs, and channel partnersMonitor restaurant POS competitors, pricing changes, product launches, and market trendsDevelop actionable competitive intelligence for Sales and leadership teamsConduct win/loss analysis and identify recurring themes and objectionsPartner with Product and Marketing teams to support feature launches, GTM campaigns, and rollout communicationsEnsure sales, customer success, and marketing teams are prepared with positioning, enablement, and launch materialsCoordinate launch messaging across website, sales collateral, email, webinars, and social channelsConduct customer interviews and market research with restaurant operators, GMs, and hospitality decision-makersGather insights from prospect and customer calls, customer feedback, churn analysis, and sales conversationsHelp shape GTM strategy based on real operator pain points and buying behaviorPartner with Marketing and Design on homepage messaging, conversion-focused landing pages, comparison pages, and SEO positioningHelp optimize messaging for inbound conversion, competitive differentiation, and demo generationSupport reseller, consultant, and integration partner GTM effortsCreate co-sell materials, partner positioning guides, and integration messagingSkills4–7+ years of product marketing, GTM strategy, or B2B SaaS marketing experienceStrong messaging, storytelling, and positioning capabilityExperience supporting sales-led GTM organizationsStrong understanding of sales enablement, competitive positioning, and product launchesAbility to simplify operational or technical complexity into customer valueStrong cross-functional communication and collaboration skillsRestaurant technology, hospitality tech, POS, fintech, payments, or SMB SaaS experienceExperience competing in crowded or highly competitive software categoriesFamiliarity with Salesforce, Marketing automation tools and modern GTM workflowsExperience conducting win/loss analysis, customer research, or competitive intelligence programsBenefitsHealth insurance401kPTOCompany OverviewUpserve is the smart management assistant that puts everything restaurateurs need to know in one place. It was founded in 2009, and is headquartered in Providence, Rhode Island, USA, with a workforce of 51-200 employees. Its website is http://upserve.com.