[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Character.AI is on a mission to build the future of AI entertainment, and they are seeking a Product Marketing Manager to lead their go-to-market strategies and messaging for product launches. The PMM will drive app store optimization, create compelling user-facing messaging, and collaborate with cross-functional teams to enhance user engagement and conversion.ResponsibilitiesLead GTM end-to-end for product launches: positioning, messaging, launch plans, cross-functional timelines, and branded campaignsOwn the c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers timed to brand moments, cultural moments, and product launchesConceive and execute branded campaigns that build awareness, drive trial, and reinforce Character’s brand with consumersBuild and maintain the positioning framework: product positioning, competitive messaging, and value propositions that evolve with the product and marketMonitor the competitive landscape: track competitor positioning, pricing, and marketing to inform messaging and differentiationDefine success metrics for every launch and build repeatable playbooks from learningsOwn app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking trackingLead creative collaboration with the design team to ensure screenshots, preview videos, and descriptions are high-converting and brand-alignedOwn app store promo submissions and execution: feature nominations and promotional placements with Apple and Google, aligned with the GTM and subscription promo calendarsOwn custom product page (CPP) strategy and execution: build, test, and iterate on tailored store experiences for different audiences, campaigns, and channelsOwn ASO localization across international markets: localized keywords, metadata, screenshots, and descriptionsSet ratings & reviews strategy: define the approach for review solicitation and sentiment monitoring; partner with support to executeReport on ASO performance: impression-to-install conversion, keyword rankings, CPP performance, and promo impactWrite and own conversion copy across monetization surfaces: subscription upsells, paywall modals, upgrade prompts, pricing pages, and free-to-paid nudges—hands on keyboardCraft the narrative arc of the free-to-paid journey: ensure every touchpoint reinforces the value of Character+ and moves users toward conversionPartner with Monetization PMs to translate their decisions into compelling user-facing messagingRun and interpret A/B tests on in-product copy to improve upgrade rates, reduce churn, and optimize conversionMaintain a copy system for monetization surfaces: a library of tested headlines, CTAs, and value prop messaging the team can draw from and iterate onSkills5–8+ years of product marketing experience at a high-growth consumer tech, AI, or subscription-based companyProven track record of leading product launches and branded campaigns that drove measurable adoption, engagement, or revenueStrong hands-on copywriter: you've personally written in-product copy that drives conversion—upsell flows, paywalls, pricing pagesDeep ASO experience: you've owned app store listing performance, keyword strategy, and creative testing on iOS and/or AndroidExperience owning a promotional or launch calendar and coordinating cross-functional execution against itExceptional storytelling skills: you can distill nuance into punchy, clear messaging across marketing and product surfacesStrong analytical chops: comfortable with A/B testing, funnel metrics, and using data to refine copy and positioningDeep cross-functional instincts: you know how to work with PMs, engineers, designers, and data scientists without a playbookScrappy and self-directed—you thrive in ambiguity and move fast without waiting for permissionYou've been an early PMM hire and built the function from scratchExperience marketing to Gen Z or community-driven audiencesFamiliarity with AI/ML products, LLMs, or conversational AIBackground in growth marketing, lifecycle marketing, or product-led growthExperience writing conversion copy for subscription or freemium productsExperience in consumer products with large, diverse user bases (social, gaming, entertainment, or creator platforms)International ASO or localization experienceCompany OverviewCharacter.ai provides open-ended conversational applications in which users create characters and converse with them. It was founded in 2021, and is headquartered in Menlo Park, California, USA, with a workforce of 51-200 employees. Its website is https://character.ai.