[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Panopto is a customer-centric learning technology company that empowers organizations to share knowledge effortlessly. The Product Marketing Manager for the Corporate segment will serve as the primary domain expert on how enterprise organizations train and enable their workforce, driving customer adoption and business growth through strategic positioning and content building.ResponsibilitiesOwn Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyerMap Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospectsDrive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticalsFuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenueEquip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternativesChampion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunitiesComplete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain pointsEstablish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocityAbsorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionalityDeliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaignsDirect corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoptionMeasure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateralBuild the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystemEstablish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructureSkillsDomain Fluency: You possess a clear understanding of enterprise learning ecosystems, business workflows, and buyer motivations within corporate environmentsStrategic Positioning Mastery: You possess a demonstrated ability to turn technical product updates or complex features into clear, benefit-driven value statementsCommercial Metrics Orientation: You naturally connect your daily output back to downstream business health—tracking performance via pipeline influence, win rates, and content utilizationCross-Functional Orchestration: You have a history of working successfully with cross-functional partners like Product, Sales, and Customer Success to mobilize unified go-to-market motionsDirect marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systemsHands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business modelsA portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segmentsBenefitsThis position is also eligible for a bonus as part of the compensation package.The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work.Company OverviewPanopto is an online video platform providing video capture and management software for educators, businesses and government agencies. It was founded in 2007, and is headquartered in Seattle, Washington, USA, with a workforce of 51-200 employees. Its website is http://www.panopto.com.Company H1B SponsorshipPanopto has a track record of offering H1B sponsorships, with 2 in 2025, 2 in 2024, 1 in 2023, 3 in 2022, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.