[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Knit is an AI-native consumer research platform that helps brands automate and accelerate primary research. They are seeking a Product Marketing Manager to drive product positioning, messaging strategy, and sales enablement, playing a crucial role in the company's growth and go-to-market efforts.ResponsibilitiesOwn end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about itBuild scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinementTranslate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it shipsOwn and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolvesPartner with our Product team on crafting compelling messaging, and with our content marketer on campaign contentDesign evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them landBuild and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually winOwn rep onboarding curriculum end-to-end so new hires ramp quickly and confidentlyOwn our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sellBuild lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documentsSkills3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company. Bonus if you have experience in Market ResearchYou've owned launch execution before. You know what it takes to coordinate cross-functional stakeholders, hit a date, and get the right message to the right peopleYou've built or contributed to sales enablement programs, and you're comfortable presenting and facilitating in front of a sales teamAI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automationsStrong writer and storyteller, you can make complex product concepts clear and compelling for a non-technical sales audienceYou think in systems, not documents, you build things that scale and stay current rather than assets that need constant manual upkeepHighly organized and proactive about process; you notice when something is missing and build it without being askedYou work well with a manager who sets direction and trusts you to execute; you don't need every decision made for youYou're effective at influencing cross-functional stakeholders (product, sales, CS) without direct authorityExperience in market research, insights, or adjacent data/analytics industriesFamiliarity with AI-powered products or platformsExperience in a high-growth startup where the GTM function was still being builtBenefitsCommission plan if applicable to roleEquity OptionsHealthcare (medical, dental, and vision)Additional CoverageA company laptop and one-time, onboarding Technology StipendA 401(k) with company matchFlexible time-offHybrid workingCompany OverviewThe AI-Native Research for the world's most iconic brands. It was founded in 2023, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://goknit.com/.