[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Givelify is a fintech-for-good company that powers a trusted online and mobile giving app platform. They are seeking a Product Marketing Manager to shape the positioning, messaging, and go-to-market strategies for their products, collaborating with cross-functional teams to drive adoption and growth.ResponsibilitiesConduct customer, market, and competitive research to understand donor and Giving Partner needs, market trends, competitive alternatives, and opportunities for Givelify to better serve themTranslate insights into strong positioning and simple, compelling product messaging that communicates Givelify’s value to target audiencesBuild launch campaigns and channel plans based on target audience insights, market learnings, company goals, and past performanceCreate, maintain, and update core product marketing assets, including positioning and messaging strategies, audience insights, competitive snapshots, launch initiative strategies, and enablement materialsTrack launch results and optimize plans using qualitative and quantitative data, including but not limited to audience voice, product awareness and adoption. Monitor market trends, customer feedback, and competitive activity to identify future growth opportunitiesBuild a strong understanding of donors, Giving Partners, nonprofits, places of worship, and the teams who support themTurn customer, market, competitive, and company data into clear recommendations that improve messaging, launch strategy, adoption, and growthPartner with Product, Marketing, Customer Success & Experiences, Strategic Partnerships, and Data Science & Insights to refine strategies and execute successful launchesManage launch workstreams, timelines, dependencies, approvals, and stakeholder communication to keep initiatives moving forwardEnsure every initiative’s plan, results, and learnings are clearly communicated, documented, and discoverable for future useUse performance data, audience feedback, and launch learnings to improve future campaigns, customer communications, and enablement materialsSkills3+ years of relevant, demonstrable experience in product marketing5+ years of total experience in marketing and/or strategyMBA or MS in marketing or businessExperience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided MarketplaceStrong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM strategy building & executionExcellent communicator who uses storytelling to break down complex topics into fifth grade conceptsStrong interpersonal skills, enabling effective collaboration with cross-functional teams and senior stakeholdersOutstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneouslyCertification(s) in product or customer marketing a plusExperience in hypothesis-based test-and-learn growth approach a plusExperience in lifecycle marketing a plusCombination of a customer-centric, data-oriented mindset with creative/brand sensibilitiesStrategic thinker with a data-driven approach to driving content development decisionsSeasoned at connecting the dots between the psychology of consumer behavior, communication, and dataPreference for working in an agile environment with a 'get it done' mentalityBenefitsCompetitive payExcellent benefitsFlexible PTOFull benefits to help care for you today and in the futureAmazing perksCompany OverviewImagine being able to give to a hurricane relief effort after watching a TV ad, or to your church during service when your checkbook is out It was founded in 2013, and is headquartered in Indianapolis, Indiana, USA, with a workforce of 51-200 employees. Its website is http://givelify.com.