[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Hidden Level is focused on advancing airspace awareness using innovative RF sensing technology. They are seeking a Product Marketing Manager to lead product marketing efforts, including developing go-to-market strategies, conducting market research, and managing product commercialization activities.ResponsibilitiesPlan and execute GTM strategies for product launches and market expansion initiativesCoordinate across cross-functional teams to ensure successful execution of GTM plansDevelop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial marketsConduct market research to understand customer needs, mission requirements, market trends, and competitive landscapeGather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business prioritiesConduct thorough competitive analysis to understand the market landscape and identify differentiation opportunitiesMonitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategiesDevelop and maintain strong product positioning and messaging that clearly communicates Hidden Level’s value proposition for defense audiencesCreate solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomesDevelop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioningDevelop and execute analyst relations strategies that increase awareness, credibility, and market visibilityCoordinate analyst briefings, inquiries, product updates, and market education initiativesDevelop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reachCollaborate with partners on co-marketing initiatives and joint campaignsDrive product commercialization activities from concept through launch and market adoptionPartner closely with Product Management, Engineering, Sales, and Business DevelopmentDevelop and maintain external-facing product roadmaps and product narrativesEstablish KPIs and track performance metrics to measure the effectiveness of product marketing activitiesProvide regular reports and insights to marketing leadership on marketing performance and ROISkillsBachelor's degree in Marketing, Business, Communications, Engineering, Physics, or a related technical fieldA minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companiesStrong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategyPrior experience in Defense Tech sector or related U.S. Department of Defense entityFamiliarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologiesExperience managing product marketing efforts in a remote environmentBenefitsHealth insurancePaid parental leaveFlexible time off401(k) with employer contributionsLife insuranceDisability insurancePotential stock optionsCompany OverviewHidden Level provides airspace monitoring and drone detection technologies for infrastructure and address national security threats. It was founded in 2018, and is headquartered in Syracuse, New York, USA, with a workforce of 51-200 employees. Its website is https://www.hiddenlevel.com.