[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. They are seeking a Senior Product Marketing Manager to collaborate with marketing, product management, and enablement teams to bring innovative construction tech solutions to market and connect with customers meaningfully.ResponsibilitiesPartner with product management to shape needs, positioning and messaging that resonates with real-world usersIdentify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunitiesDefine buyer personas, buyer needs, and map the journey from awareness to adoptionTranslate technical features into clear, compelling value for our buyers and customersOwn the go-to-market marketing strategy and process for new products and major updatesSupport the cross-functional launch planning with sales enablement, product management, and marketingCreate value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenueTrack performance and iterate and optimizeBuild feedback loops with customers to inform product and messaging decisionsCollaborate with sales and customer success to surface insights from the fieldContribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversationsEnsure our messaging reflects the real-world challenges and wins of our usersDrive measurable revenue growth through product adoption and usageShape how we talk about our products, internally and externallyBring the voice of the customer into everything we doMake our team (and our users) smarter with every project you touchSkillsBachelor's Degree4+ years in product marketing, product management, or marketing in B2B SaaSExperience leading product launches and working closely with Product teamsStrong writing and storytelling skills, you know how to make complex ideas simpleCurious, collaborative, and always looking for ways to improveUp to 15% travelProduct marketing experience in construction techExperience in construction technology, such as estimation, data, project management construction softwarePragmatic Marketing certification a plusProficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plusBenefitsMedicalDentalVisionLife and LTD insuranceHSA401(k) retirement planCompany OverviewGordian is a provider of facility and construction cost data, software, and expertise services. It was founded in 1990, and is headquartered in Greenville, South Carolina, USA, with a workforce of 501-1000 employees. Its website is https://www.gordian.com.