[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. They are seeking a Product Marketing Manager who will own messaging and positioning, product launches, and sales enablement, while building a compelling narrative that resonates with customers and drives market momentum.ResponsibilitiesTake end-to-end ownership of how Mappedin talks about itselfAudit where the story breaks down, where value gets lost in technical language, and where the human story isn't being toldBuild a positioning framework that holds up across verticals and buyer personas — airports, malls, stadiums, campuses, public safety, OEM partners — and evolve it as the product and company growBuild the launch infrastructure Mappedin needsDefine launch tiers, create repeatable templates, and establish the rhythms that turn engineering velocity into market momentumOwn both internal readiness — sales, CS, support — and external executionWork closely with the sales team to understand where deals stall, where confidence breaks down, and what tools and narratives would change thatProduce the materials that actually get used: positioning briefs, battlecards, demo narratives, and objection handlersKnow the customer deeply enough to represent their perspective without waiting for a formal research cycleSpend time with sales, CS, and customers directlyBring what you learn back into messaging, launch decisions, and product conversations — and make it a habit, not a projectSkillsB2B SaaS product marketing experience — you've worked in software, ideally at a company where the product was technically complex and the buyer wasn't obviousYou've owned messaging and positioning for a multi-use-case product — not just executed against a framework someone else built. You can point to before and afterYou've moved a company's story from feature-led to outcome-led — and you can describe specifically how you did itYou've run or meaningfully shaped a product launch process — not just participated in one. You know what good looks like and you've built toward itYour enablement work actually got used. Sales reps changed how they talked about the product because of something you madeYou're comfortable as a generalist. This role covers multiple verticals and buyer types — there's no per-vertical specialist to hand off toYou've spent real time with customers. Your perspective on what buyers need comes from firsthand conversations, not briefs or second-hand summariesYou move without waiting for a complete brief. You orient fast, form a point of view, and get to workBenefitsCompetitive base salary20 days of paid vacation, available from your first dayComprehensive benefits from Day 1A team of bar raisers with low ego and high ownershipCompany OverviewMappedin creates digital maps that turn indoor spaces into interactive maps for web, mobile, and kiosks. It was founded in 2011, and is headquartered in Waterloo, Ontario, CAN, with a workforce of 51-200 employees. Its website is http://www.mappedin.com.