[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Responsive, formerly RFPIO, is a leader in Strategic Response Management SaaS solutions, serving over 2,000 customers including major companies like Google and Microsoft. The Product Marketing Manager will drive messaging, positioning, and enablement to enhance the platform's value and collaborate across teams to launch new products and accelerate adoption.ResponsibilitiesDrive marquee launches that bring new offerings to market with clarity and impactCollaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and valueImmerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the fieldImprove Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product directionTranslate complex product capabilities into compelling narratives that reach and resonate with target audiencesConduct customer, competitive, and market research to evolve strategy, messaging, and differentiationEmpower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teamsEmbed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetingsSkills4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketingProven success driving go-to-market strategy and execution for marquee product launchesBachelor's degree requiredMBA preferredStrategy consulting, brand management, or analyst background is a plusExperience leading go-to-market motions for AI solutions in the sales/marketing tech stackBenefits401k with company matchingUnlimited professional development and ongoing learning through LinkedIn Learning Solutions4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement4 week sabbatical after 5 years of serviceMental Wellness Program (EAP) to support your well-being and self-careTeam events, such as happy hours, off-sites, and team building eventsBest-in-class health benefits, company paid for employee and company contribution for family coverageCompany OverviewResponsive (formerly RFPIO) is the leader in response management software, transforming how organizations share and exchange information. It was founded in 2016, and is headquartered in Beaverton, Oregon, USA, with a workforce of 501-1000 employees. Its website is https://www.responsive.io/.