[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Enlyte is a company that combines innovative technology, clinical expertise, and human compassion to support recovery after workplace injuries or auto accidents. They are seeking a Product Marketing Manager to lead marketing campaigns, sales enablement programs, and thought leadership initiatives that enhance the sales of their clinical solutions. The role involves collaborating with various teams to create compelling marketing content and resources to drive customer engagement and business growth.ResponsibilitiesAssist with developing large multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutionsBuild comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metricsMake strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROICreate marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutionsDevelop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentationsProvide ongoing field sales support, training, and responsive assistance to ASMsGather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needsDevelop thought leadership content that positions Enlyte as a clinical authorityCreate educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)Ensure all content is clinically accurate, compelling, and aligned with Enlyte's brand and positioningTranslate complex clinical and technical information into accessible, engaging content for diverse audiencesLead recurring webinar and educational programsManage program strategy, speaker coordination, content development, and promotional executionTrack program performance, participant feedback, and ROIContinuously optimize programs based on data and stakeholder feedbackDrive alignment and collaboration across clinical product leadership, sales, creative, digital marketing, marketing operations, and subject matter expertsManage complex project dependencies and timelines in a matrixed organizationCommunicate effectively with diverse stakeholders with different priorities and perspectivesEnsure clinical accuracy, compliance, and quality standards across all marketing materialsSkills5+ years in product marketing, demand generation, sales enablement, sales support, or related B2B marketing rolesDemonstrated experience developing and executing multi-touch marketing campaignsStrong project management skills with the ability to manage multiple priorities, deadlines, and cross-functional stakeholdersStrong understanding of campaign planning, execution, and optimizationExperience creating product messaging, sales collateral, and marketing contentStrong writing and editing skills across internal and external communicationsIntermediate PowerPoint skills and the ability to create polished, effective presentations and sales toolsIntermediate Excel skills for list management, data cleanup, quality assurance, and reporting supportExperience using AI tools to improve efficiency and quality, with sound judgment around data privacy and brand standardHealthcare, clinical, or casualty/workers' compensation industry experience (preferred)Experience with webinar platforms and coordinating and executing ongoing webinar or training programsContinuous improvement orientation with data-driven decision-making approachBenefitsMedicalDentalVisionHealth Savings Accounts / Flexible Spending AccountsLife and AD&D Insurance401(k)Tuition ReimbursementAn array of resources that encourage a lifetime of healthier livingCompany OverviewEnlyte is an information service company that provides case management, clinical software, and auto-physical damage solutions. It was founded in 1946, and is headquartered in San Diego, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.enlyte.com/.