[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. CivilGrid is a trusted civil design platform focused on affordable infrastructure renewal and growth. The Product Marketing Manager will shape the market's understanding and purchasing of CivilGrid's platform, owning the positioning, messaging, and launch motions for their products.ResponsibilitiesOwn positioning and messaging end-to-end — develop and maintain the core narrative for CivilGrid’s platform and products, keeping it sharp, differentiated, and grounded in what buyers actually care about across utilities, AEC firms, and municipalitiesDrive product launch motions — lead go-to-market planning and execution for new features and products, from launch brief through sales enablement and campaign materials, in tight collaboration with Product and SalesBuild and maintain the sales enablement library — create and continuously improve the decks, battlecards, one-pagers, objection-handling guides, and competitive intelligence that help the revenue team win deals and shorten cyclesTranslate customer and market insight into strategy — run win/loss interviews, buyer research, and ICP refinement to ensure messaging reflects how customers actually describe their problems and evaluate solutionsDevelop product content that earns credibility — produce case studies, solution briefs, demo scripts, and technical explainers that speak the language of civil engineers, utility planners, and project managersSupport campaign strategy for launch and growth motions — partner with the content marketer to develop campaign concepts, messaging frameworks, and audience segmentation; you’re not the campaign manager, but you set the strategic foundationGrow the function as CivilGrid scales — help define what best-in-class product marketing looks like here, build the playbooks, and eventually help grow the team as headcount expandsSkills4-6 years of product marketing experience in B2B industrial or construction technology — SaaS experience strongly preferredHands-on experience marketing preconstruction workflows, products, or tooling — either as a practitioner who has run these processes or as a marketer who has sold into this buying context. This is the most important requirementDemonstrated domain fluency in at least one of our core buyer verticals: electric, gas, or water utilities; civil/transportation engineering firms; or Departments of Transportation and public agencies. You should be able to talk shop with a capital project manager or project engineer without a warm-up lapProven ability to own positioning and messaging — you've written the framework, not just executed against one someone else builtStrong sales enablement instincts — you know what a field-ready battlecard looks like vs. a deck that sits in a folder, and you build accordinglyClear, direct writer — you can translate technical complexity into buyer-relevant language without dumbing it downComfortable operating without infrastructure — you produce directly, advocate clearly when you need resources, and don't wait for perfect conditions to ship good workLow ego, high ownership — you're collaborative with Product, Sales, and the broader marketing team, and you treat customer insight as your primary inputBackground at a construction or infrastructure technology company — Procore, Autodesk, Bentley, Esri, Trimble, Hexagon, or a comparable AEC/GIS/infrastructure SaaS vendorExperience marketing to utilities — particularly capital planning, GIS, or engineering teams at electric, gas, or water utilitiesFamiliarity with underground utility records, SUE (Subsurface Utility Engineering), or site civil design workflowsPrior experience at a Seed–Series B startup — you know what it means to build the plane while flying itExperience with competitive positioning in a market transitioning from legacy workflows to modern SaaS — you've helped buyers understand why the old way isn't good enoughBenefitsCompany-funded medical, dental, and vision insurance — including medical plans at no cost to the employeeFSA (health and dependent care)Unlimited PTO and a culture that expects you to actually use it401(k) planFlexible, remote-friendly work environmentCompany OverviewCivilGrid is a construction intelligence platform combining layers of utility, environmental, and geotechnical site data. It was founded in 2020, and is headquartered in San Francisco, CA, US, with a workforce of 11-50 employees. Its website is http://www.civilgrid.com.