[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. 24 Seven Talent is seeking a part-time B2C Product Marketing Manager to support a growing healthcare education and continuing education brand. The role involves managing product marketing efforts, optimizing campaigns, and translating performance data into actionable business recommendations.ResponsibilitiesServe as the product marketing owner for the B2C product catalogDevelop and maintain product messaging, value propositions, personas, and positioningReview ecommerce and campaign performance data to identify optimization opportunitiesRecommend product page, website, messaging, and conversion improvementsPartner with lifecycle, ecommerce, paid media, and content teams to optimize active campaignsMonitor and support existing B2C campaigns, including registration and promotional campaignsTranslate marketing performance into clear, business-friendly recommendations for stakeholdersSupport promotional discount planning and referral partner strategyEvaluate referral opportunities with relevant professional associations and partner channelsHelp develop low-lift seasonal campaign plans tied to key industry momentsProvide secondary support for testimonial programs and B2B newsletter coordination as neededSkillsExperience in B2C product marketing, ecommerce marketing, lifecycle marketing, or growth marketingStrong understanding of campaign performance, conversion optimization, and customer journey strategyComfortable reviewing data and turning insights into actionable recommendationsExperience working with cross-functional marketing teams in a shared service or matrixed environmentAble to influence and collaborate without direct authorityStrong communication skills with the ability to avoid overly technical or marketing-heavy jargonPractical, focused, and comfortable operating in a resource-constrained environmentExperience with HubSpot reporting or similar marketing CRM toolsMonday.com or similar project management tool experienceHealthcare, education, EdTech, continuing education, professional learning, or regulated industry experienceExperience supporting digital products, online courses, subscriptions, or ecommerce-based servicesReferral, partner, or association marketing experienceCompany Overview24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights. It was founded in 2000, and is headquartered in Newport Beach, California, USA, with a workforce of 201-500 employees. Its website is https://www.24seventalent.com/.