[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Ocho is a leading Agentic Test Automation Platform that helps Fortune 500 enterprises accelerate software delivery using AI. They are seeking a Senior Product Marketing Manager to define and own product marketing strategies, focusing on market representation and conversion of the self-serve funnel.ResponsibilitiesDefine how the market sees the product — set the positioning, the category frame, and the point of view that makes the platform legible and compellingBuild the narrative arc that connects the shift happening in software testing to the outcomes audiences care about, running through every asset from the homepage to the keynoteOwn the dual GTM motion — a PLG self-serve funnel where users sign up and convert through the product, and an enterprise motion that moves Fortune 500 buyers through evaluationShip the full asset stack: website copy, campaign creative, sales decks, demo scripts, one-pagers, battle cards, case studies, pricing pages, and launch communicationsDrive in-product education — own in-product copy, getting-started flows, onboarding, empty states, FAQs, help content, and the lifecycle email programmeOwn pricing and packaging, the trial funnel, and the conversion experiments that improve itRun product launches end-to-end across product, engineering, design, demand gen, sales, and customer successRun the win/loss programme and feed insights back into messaging, pricing, and packagingFind the next commercial wedge through customer interviews, market analysis, and sales signal — then build the playbook around itUse AI to multiply output across research, competitive intelligence, and contentSkillsA genuine pull toward startup and high-growth environments where the product, market, and plan are still moving — you see that as the fun partReal curiosity about products and how they work — you like getting hands on something, figuring out what it does, and finding the clearest way to explain itA love of writing and a sharp eye for content and creative — you care about the craft of a sentence and can tell good from almost-goodAn appetite for continuous learning — the product will change, the category is being defined in real time, and you are excited to keep learning your way into itA collaborative, low-ego, proactive approach — you move easily between high-level strategy and hands-on executionProven product marketing experience across positioning, GTM strategy, launches, and the full asset stackDomain experience in test automation, developer tools, or AI and automation platformsFamiliarity with in-product onboarding, lifecycle email, and conversion rate optimisationPrevious ownership of pricing and packaging decisionsBenefitsRemote-first — work from where you do your best work, with the autonomy and trust to own your outcomes.Career acceleration — genuine investment in your development with opportunities to grow your skills and expand into leadership.Inclusive by design — a culture where diverse perspectives are valued and every voice is heard and respected.Strong compensation and benefits — competitive salary, equity, and benefits that support your life outside of work.Company OverviewOcho use the latest technology combined with over 100 years of combined experience scaling global tech businesses to bring digital recruitment solutions to our clients. It was founded in 2023, and is headquartered in Belfast, Northern Ireland, GB, with a workforce of 11-50 employees. Its website is http://www.ochopeople.com.