[Remote] Product Marketing Leader

Note: The job is a remote job and is open to candidates in USA. Lumana is on a mission to empower organizations by unlocking the value of their visual data through their AI video security platform. The Product Marketing Leader will be responsible for positioning, launching, and communicating the platform to the market, ensuring that prospects and customers understand Lumana's unique value proposition.ResponsibilitiesOwn Positioning & MessagingDevelop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personasEnsure consistent, credible messaging across all customer-facing touchpointsLead Product & Feature LaunchesPartner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoptionTranslate roadmap initiatives into market-ready narratives and launch plansEnable Sales & Channel PartnersBuild high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracksEquip sellers to move faster, handle objections confidently, and improve conversion throughout the funnelShape Content & StorytellingDevelop customer-facing assets such as website messaging, case studies, videos, blogs, and product narratives that support the full buyer journeyPosition Lumana as a credible thought leader in AI-driven video intelligence and securityMarket & Competitive IntelligenceConduct ongoing research on competitors, market trends, and customer needsUse insights to inform messaging, positioning, and strategic decisionsDrive GTM AlignmentCollaborate with Marketing, Sales, Product, and Customer Success to ensure tight go-to-market alignment across campaigns, launches, and initiativesServe as a connective layer that brings clarity and focus to GTM executionBe the Voice of the CustomerLeverage customer feedback, usage data, and field insights to refine messaging and strengthen product-market fitAdvocate for customer needs internally to influence positioning and roadmap prioritiesSkills5+ years of experience in product marketing, with leadership experience in B2B SaaSPrior experience building product marketing in a Series A–C startup or similarly fast-scaling environmentStrong understanding of complex or technical products (AI, security, infrastructure, or enterprise software preferred)Experience partnering closely with Sales, Product, and executive leadershipExceptional storytelling, writing, and presentation skillsData-informed mindset with the ability to balance strategy and executionComfort operating in ambiguity and building from first principlesStrong executive presence with the ability to influence without authorityExperience in AI, computer vision, video security, or infrastructure-adjacent SaaSBackground in category creation or helping position an emerging product in a crowded or legacy marketFamiliarity with regulated or compliance-heavy industries such as government, education, or healthcareBenefitsStrong base salary + variableOwn a piece of what you're buildingWe arm our team with top-tier tech and modern sales tools—so you can focus on closing, not adminWork from where you're most effective, with teammates around the globeYour voice matters—sales feedback directly shapes our roadmapComprehensive medical, dental, and vision coverage15 days PTO, paid holidays, and sick leave401(k) with employer match, equity in a fast-growing startupFlexible hybrid/remote work arrangements depending on rolePaid parental leave for new parentsHome office stipend and top-tier equipment providedCompany OverviewLumana is a AI-powered video surveillance and safety technology that provides unparalleled visibility in any area. It was founded in 2021, and is headquartered in Palo Alto, California, USA, with a workforce of 51-200 employees. Its website is https://www.lumana.tech.