[Remote] Product Marketing Director B2B

Note: The job is a remote job and is open to candidates in USA. KIBO is a company focused on B2B commerce solutions, and they are seeking a Director of B2B Product Marketing Programs. This role involves leading the strategy and execution of product marketing initiatives that drive pipeline growth and establish KIBO as a preferred platform in the B2B space.ResponsibilitiesLead KIBO's B2B product marketing strategy across Commerce, Order Management, and Subscription solutions, ensuring a consistent and differentiated market positionBuild and execute scalable product marketing programs that support demand generation, pipeline acceleration, customer expansion, and market awareness initiativesDevelop compelling value propositions, messaging frameworks, and positioning that resonate with enterprise decision-makers, digital commerce leaders, and operational stakeholdersPartner closely with Product Management to translate product innovation into market-ready stories that drive adoption and revenue growthOwn sales enablement strategy, delivering the messaging, presentations, competitive intelligence, battle cards, customer proof points, and ROI frameworks needed to support high-performing sales teamsLead go-to-market planning and cross-functional execution for major product launches, strategic initiatives, analyst relations activities, and industry eventsEstablish and manage a world-class competitive intelligence program, monitoring market trends, emerging technologies, competitors, and industry dynamics to identify KIBO's strongest opportunities to winPartner with Demand Generation, Content Marketing, and Corporate Marketing teams to develop thought leadership programs, webinars, research reports, customer stories, and integrated campaigns that strengthen KIBO's market presenceCollaborate with Sales Leadership to align product marketing initiatives with revenue objectives and support enterprise account acquisition strategiesDefine key performance indicators and reporting frameworks that measure program effectiveness, market impact, pipeline contribution, and revenue influenceServe as a strategic advisor to executive leadership on market trends, buyer behavior, competitive threats, and growth opportunities within the B2B commerce landscapeSkills4+ years of Product Marketing experience in Commerce or Order ManagementProven experience leading B2B product marketing programs within enterprise SaaS, commerce technology, digital experience, supply chain, or related technology sectorsStrong understanding of enterprise buying processes, complex sales cycles, and account-based go-to-market strategiesExperience developing messaging, positioning, and sales enablement assets that directly contribute to revenue growthDemonstrated ability to lead cross-functional initiatives and influence stakeholders across Product, Sales, Marketing, and Executive teamsDeep curiosity about market dynamics, customer needs, competitive landscapes, and emerging technology trendsExceptional communication, storytelling, and executive presentation skillsExperience building and scaling product marketing functions, programs, and processes in high-growth technology environmentsExceptional Writer: You value brevity and clarity over corporate jargonTechnical Curiosity: You aren't afraid to look at a technical integration or a backend UI to understand how it actually worksAttention to Detail: Strong project management skills and experience with superb attention to detailBenefitsFlexible schedule and time away programsPaid company holidays and global volunteer dayGenerous health, wellness, and benefit programs, including 401(k) match and pet insuranceOpportunity for impact, rapid career growth, and intellectual stimulationPassionate, high-achieving teammates excited to help you succeed and learnCompany events and other activities (Holiday parties, Meet-ups, Volunteering)Company OverviewKIBO Commerce is a composable digital commerce platform for retailers, manufacturers, distributors, and wholesalers who want to simplify the complexity in their businesses and deliver modern customer experiences. It was founded in 2016, and is headquartered in Dallas, Texas, USA, with a workforce of 201-500 employees. Its website is http://kibocommerce.com.Company H1B SponsorshipKIBO has a track record of offering H1B sponsorships, with 1 in 2026, 5 in 2025, 3 in 2024, 3 in 2023, 8 in 2022, 7 in 2021, 7 in 2020. Please note that this does not guarantee sponsorship for this specific role.