[Remote] Product Marketing Director

Note: The job is a remote job and is open to candidates in USA. Athennian is a company that delivers Governance Ops™ software, aiming to transform governance operations into a strategic advantage for organizations. The Product Marketing Director will own the commercial narrative for the platform, partnering closely with Product, Sales, and Customer Success to translate technical capabilities into effective market strategies and enablement programs.ResponsibilitiesOwn the end-to-end commercial strategy for Athennian's platform, including tier structure, add-on strategy, and pricing and packaging recommendations — this is the single biggest gap the role is being hired to closeDefine and maintain segment-specific positioning — ensuring messaging is tailored to distinct buyer personas (e.g., large PE sponsors, private markets operators, mid-market legal ops teams) rather than defaulting to generic feature listsShift the organization away from "feature pushing" toward workflow-aligned marketing that communicates the specific impact of each product tier across target segmentsEstablish ongoing rituals and operating cadences so the business maintains a clear, consistent understanding of what is being built, why, and for whomTrack commercial performance metrics including attach rate, ACV uplift, pricing realization, and discount trendsTranslate product capabilities into concrete, segment-specific client workflows that reflect how buyers actually operate day-to-dayWork directly inside the product to understand its technicality, identify workflow gaps, and surface positioning opportunitiesPartner with Product Management to ensure roadmap prioritization reflects commercial value and addressable workflow pain pointsLead quarterly product webinars to establish a consistent thought leadership voice — particularly around Athennian's AI capabilitiesBuild and maintain sales enablement programs tied to revenue outcomes: talk tracks, competitive positioning, objection handling, and deal-stage playbooksEquip Customer Success with workflow-level value stories that drive adoption of newly commercialized features and expand attach rate on add-onsMeasure enablement effectiveness through sales asset usage, stage conversion rates, and direct AE/CSM feedback loopsConduct message testing with real buyers and feed insights back into positioning and packagingLeverage AI tools to automate the production of product marketing materials and support documentation, maintaining quality without sacrificing speedDevelop deep familiarity with the Sales and CS pipeline to understand where deals are won, lost, and stalled — and whyBuild a feedback loop between field conversations and positioning to keep messaging sharp and grounded in real buyer languageMonitor win rate by segment, message resonance, and adoption of newly commercialized workflows to continuously sharpen the commercial strategySkills~10 years of total experience, with the majority spent as a Senior Individual Contributor in product marketing and the last 1–2 years at the Director levelProven B2B SaaS and startup experience; you know how to build in ambiguous, fast-moving environmentsExperience in categories where generic messaging fails — you've had to earn credibility with buyers who know their domain deeplyDemonstrated ownership of pricing and packaging strategy, including tier design and add-on architecture — particularly in closing commercialization gaps in a growing productTrack record of building sales enablement programs that demonstrably improved pipeline conversion or revenue outcomesProven ability to strengthen the PM–PMM relationship and build collaborative cross-functional operating modelsComfortable getting hands-on with a technical product — you don't wait for a demo, you go find the answer yourselfDemonstrated use of AI-powered tools (e.g., Cursor or equivalent) to automate repetitive marketing tasks and operate with high leverageHands-on experience with HubSpot (CRM, lifecycle tracking, campaign reporting) and Clay (data enrichment, account research, workflow automation)G&A, back-office, or compliance/legal/finance adjacent industry backgroundBenefitsCompetitive salary, equity and performance-based bonus structure.A minimum of 3 weeks vacation, 5 sick days and 6 personal/flex days, plus a company-wide winter holiday shutdown.Health, dental, vision, long-term disability and a Health Spending Account (HSA).Flexible parental leave, including top-ups.A work-from-home allowance to get you set up for success.Company OverviewAthennian is a software firm that provides a modern legal entity and corporate secretary management cloud platform for legal teams. It was founded in 2016, and is headquartered in Calgary, Alberta, CAN, with a workforce of 51-200 employees. Its website is https://athennian.com/#/home.