[Remote] Product Manager, Retention & Engagement

Note: The job is a remote job and is open to candidates in USA. 2U is a company dedicated to making learning limitless and delivering world-class higher education at scale. They are seeking a Product Manager to own the learner retention and engagement experience for the edX Marketplace, focusing on improving subscription retention and enhancing the learner experience.ResponsibilitiesOwn the edX.org learner retention and engagement product roadmap — including the learner dashboard, account management, subscription engagement features, and personalized re-engagement surfacesDefine and execute product strategies to improve subscription retention, reduce churn, and increase learner lifetime valuePartner with the lifecycle marketing team to align on-site product experiences with off-site email, push, and multi-channel lifecycle communications — ensuring a coherent, coordinated learner journey across all touchpointsDevelop and drive product features that surface personalized course and program recommendations to active learners, increasing engagement depth and cross-sell conversionDefine, track, and report on engagement and retention KPIs — including subscription retention rate, churn rate, learner activity metrics, and engagement depth indicatorsUse learner feedback, behavioral data, and market research to identify friction points and opportunities in the post-enrollment experience; prioritize and address the most impactful improvementsDefine engineering backlog, technical requirements, and product features; lead cross-functional teams of engineering, data science, and UX to deliver resultsCollaborate with the Sr. PM Subscriptions Growth to ensure retention and engagement strategies are aligned with the overall subscription product roadmap and commercial modelInteract directly with learners, lifecycle marketers, and organizational stakeholders to understand emerging needs and capture them in product memos, demos, and status updatesRegularly measure and communicate impact and outcomes; adjust course based on data and experimentation resultsUse your own product — be an edX learner, explore the subscription experience, and develop genuine empathy for the post-enrollment journeySkills2-5 years of product management experience or related field2+ years of proven experience in product management for a B2C marketplace or ecommerce business, with a track record of successful product launches and cross-functional team leadershipExperience building and owning a product roadmapStructured and data-driven thinking with a strong bias to actionStrong understanding of technical conceptsExcellent communication and cross-functional leadership skillsStrong empathy and intuition for our learners and customersExperience with agile software developmentDesire to improve access to education around the worldExperience with consumer subscription products and subscription retention mechanicsFamiliarity with personalization and recommendation systemsBackground in marketplace, edtech, or consumer mobile/web productsExperience with A/B testing and product analytics platforms such as Amplitude, Mixpanel, or similarFamiliarity with CRM and marketing automation platforms and how they connect to on-site product experiencesBenefitsMedical, dental, and vision coverageLife insurance, disability, and 401(k) employer matchFree snacks and drinks in-officeGenerous paid holidays and leave policies, including unlimited PTOAdditional time off benefits include: volunteer days, parental leave, and a company-wide winter breakCompany Overview2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure. It was founded in 2008, and is headquartered in Hyattsville, Maryland, USA, with a workforce of 1001-5000 employees. Its website is http://2u.com.Company H1B Sponsorship2U has a track record of offering H1B sponsorships, with 3 in 2025, 1 in 2024, 5 in 2023, 1 in 2022, 2 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.