[Remote] Product Manager, Marketing Technology

Note: The job is a remote job and is open to candidates in USA. e.l.f. Beauty, Inc. is a leading cosmetics brand committed to clean and cruelty-free beauty. They are seeking a Product Manager for Marketing Technology to manage the strategy and execution of their marketing technology ecosystem, focusing on customer data and platform architecture to drive business outcomes.ResponsibilitiesDefine and execute a multi-quarter product roadmap across the MarTech stackOwn the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iterationDrive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunitiesServe as the internal subject matter expert on CDP capabilities, limitations, and the broader MarTech ecosystemMaintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platformsArchitect identity resolution and profile management strategies to support a unified customer view across channels and touchpointsPartner with Data team to define event streaming standards, schema governance, and data qualityEnsure all customer data integrations are compliant with privacy regulations (GDPR, CCPA, CAN-SPAM) and internal consent policiesTranslate marketing and business strategy into specific platform capabilities — enabling personalization, audience activation, lifecycle messaging, and paid media targetingDefine audience segmentation models and work with data and engineering teams to operationalize them within the CDPEnable real-time and batch data activation to downstream channels: email, SMS, push, paid social, programmatic display, and onsite personalizationPartner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channelsAct as the primary liaison between the Digital team and Engineering, Data, Commerce, Product, and Integrated Marketing stakeholdersTranslate complex technical concepts clearly for non-technical marketing and business audiences — and vice versaManage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiationsAlign platform priorities with the broader digital product strategy and commerce roadmapSkills3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructureHands-on, working knowledge of CDP platformsDemonstrated experience owning an engagement or lifecycle marketing platform (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar)Deep understanding of customer data concepts: identity resolution, event-driven architectures, behavioral data, first-party data strategy, audience segmentation, and real-time profile unificationStrong grasp of API integrations, data pipelines, and system architecture — able to work fluently with engineering on technical designExperience defining and managing data schemas, event taxonomies, and data mapping documentationProven track record of shipping complex, cross-functional platform products in an agile environmentBenefitsBonus eligibility (200% of target over the last six fiscal years)EquityFlexible time offYear-round half-day FridaysA hybrid 3 day in office, 2 day at home work environmentMedical, dental, and vision insuranceA retirement savings planGender neutral parental leaveUnlimited paid time offCompany OverviewE.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers. It was founded in 2004, and is headquartered in Oakland, California, USA, with a workforce of 201-500 employees. Its website is https://www.elfbeauty.com.